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Response 4.3: Is there a host hotel for your event or grant project? If yes, list the hotel.* <br />5| Future Plans <br />Response 5: Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales, <br />event sponsors, and other cost-recovery models.* <br />No <br />Yes <br />The Ellensburg Rodeo has demonstrated remarkable staying power for more than a century, supported by strong ticket sales, <br />committed sponsors, and an engaged community. Our long-term strategy is to build on these strengths to ensure the event <br />remains financially sustainable while continuing to grow its tourism impact. <br />Ticket revenue is our primary cost-recovery model. Demand has consistently remained high, with most performances selling out <br />in advance. We are expanding online ticketing tools, early-bird promotions, and VIP experiences to increase per-capita spending <br />and encourage guests to secure seats earlier. <br />Corporate sponsorships and community partnerships provide essential financial and in-kind support. We work with national <br />brands, regional businesses, and local service clubs to underwrite performances, hospitality, and marketing campaigns. Many of <br />these partners renew year after year, and we continue to cultivate new sponsors to diversify our funding base. <br />Volunteerism is another cornerstone of sustainability. Hundreds of volunteers contribute thousands of hours each year, reducing <br />operational costs and creating a welcoming atmosphere for guests. <br />Obtaining the support from the Consolidated Lodging Tax Advisory Committee (CLTAC) allows us to invest in expanding our <br />marketing budget—reaching broader audiences, strengthening advance ticket sales, and promoting longer visitor stays <br />throughout Kittitas County. These investments not only grow attendance but also help us achieve our future plans for self- <br />sustainability by driving earned revenue and reinforcing the Rodeo’s value as a countywide economic engine. <br />Finally, we reinvest proceeds into marketing, infrastructure, and programming to maintain the Rodeo’s reputation as one of <br />America’s premier professional rodeos. By balancing robust earned income with sponsorships, grants, and community support, <br />the Ellensburg Rodeo is well positioned to thrive independently while continuing to generate significant economic benefits for <br />Kittitas County. <br />2500 character limit <br />Application Questions: Part 4 <br />6| Additional Information