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B *KING <br />b'r & ASSOCIATES LTD <br />1� Recreation Planning and Operations Consultants <br />Demographic Summary <br />The following summarizes the demographic characteristics of the service areas. <br />• The population within the Primary Service Area is such that it would not support a <br />fieldhouse on its own. However, the increased population within the Secondary <br />Service Area may. B*K typically looks for a population of greater than 75,000 <br />within the Primary service area as a key indicator for demand and financial <br />success. <br />• The median age in the Primary Service Area is slightly lower than the State and <br />National numbers. A lower median age points to young families with children, <br />which are significant participants in youth sports and recreation. In addition, the <br />presence of a university drives the median age lower. As such, the median age is <br />a benefit to the project. <br />• The Primary Service Areas has a significantly lower percentage of households with <br />children (25.3%) than both the state and national average of about 30%. The main <br />reason for the lower percentage of households is due to the university as the <br />Secondary Service Area has a significantly higher percentage than the Primary <br />and state. <br />• The Primary Service Area has a lower median household income than the state of <br />Washington and the national average. Income level is important when it comes to <br />price point for programs and services, subsequently the cost recovery level of a <br />facility. Again, university students drive this figure down. <br />• The Household Budget Expenditures and the Recreation Spending Potential are <br />consistent with the median household income. The consistency is important for <br />the financial performance of the future facility. It is also important to note, specific <br />to recreation, that those dollars are currently being spent with other providers by <br />residents. <br />• The age distribution in the Primary Service Area is such that 18.0% is under the <br />age of 18 and 19.0% is 18-24. These are two age groups that will be significant <br />users of indoor sports. Additionally, it is projected that nearly all age categories <br />are projected to increase substantially through 2028. <br />• The tapestries indicate greater than 55% of the population is interested in being <br />active and sports. While the primary focus is outdoors, much of their time will be <br />spent indoors as well. <br />341 Page <br />