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BALLARD*KING <br />�k & ASSOCIATES LTD <br />Recreation Planning and Operations Consultants <br />Participation Figures <br />Market Potential Index for Adult Participation: In addition to examining the <br />participation numbers for various outdoor activities through the National Sporting Goods <br />Association, the 2020 Survey and the Spending Potential Index for Entertainment & <br />Recreation, B*K can access information about Sports & Leisure Market Potential. The <br />following information illustrates participation rates for adults in a variety of activities that <br />could be accommodated in an indoor recreation and/or fieldhouse facility. <br />Table A - Market Potential Index (MPI) for Participation in Activities in Primary <br />Service Area <br />Adults participated in: <br />Expected <br />Number of <br />Adults <br />Percent of <br />population <br />MPI <br />Aerobics <br />2,631 <br />7.4% <br />96 <br />Baseball <br />1,143 <br />3.2% <br />110 <br />Basketball <br />2,245 <br />6.3% <br />114 <br />Football <br />1,065 <br />3.0% <br />117 <br />Golf <br />3,322 <br />9.3% <br />116 <br />Pickleball <br />1,037 <br />2.9% <br />116 <br />Running/Jogging <br />4,039 <br />11.3% <br />110 <br />Soccer <br />1,217 <br />3.4% <br />108 <br />Softball <br />669 <br />1.9% <br />107 <br />Tennis <br />1,543 <br />4.3% <br />114 <br />Volleyball <br />1,181 <br />3.3% <br />132 <br />Walking for Exercise <br />12,006 <br />33.6% <br />103 <br />Expected # of Adults: Number of adults, 18 years of age and older, participating in the activity <br />in the Service Area. <br />Percent of Population: Percent of the service area that participates in the activity. <br />WE Market potential index as compared to the national number of 100. <br />This table indicates that the overall propensity for adults to participate in activities is <br />greater than the national number of 100. In many cases, when a participation number is <br />lower than the National number, this is due to a lack of facilities or an inability to pay for <br />services and programs. <br />35 1 Page <br />