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BALLARD*KING <br />b& ASSOCIATES LTD <br />Recreation Planning and Operations Consultants <br />Front Porches (8E) — A blended demographic with young families with children and <br />single households. Limited incomes and not adventurous shoppers. More diverse than <br />the rest of the U.S. Income and net worth well below U.S. average. Price is important. <br />Not adventurous shoppers. High unemployment (11 %). Strive to have fun with sports. <br />The Great Outdoors (6C) — Living a modest lifestyle, these empty nesters are very do- <br />it-yourself oriented and cost conscious. Most residents work but are nearing retirement. <br />Enjoy outdoor activities such as hiking and hunting. Many are members of AARP, <br />veterans' clubs and/or support civic causes. <br />331 Page <br />