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Ek <br />BALL�AR�D*KING <br />& ASSOCIATES LTD <br />Recreation Planning and Operations Consultants <br />Table N — Secondary Service Area Tapestry Segment Comparison (ESRI estimates) <br />Secondaq Service Area <br />Demo ra hies <br />Percent <br />Cumulative <br />Percent <br />Median <br />Age <br />Median HH <br />Income <br />Valley Growers (7E) <br />14.2% <br />14.2% <br />27.4 <br />$35,300 <br />Green Acres (6A) <br />10.5% <br />24.7% <br />43.9 <br />$76,800 <br />Middleburg (4C) <br />9.5% <br />34.2% <br />36.1 <br />$59,800 <br />Front Porches 8E <br />5.7% <br />39.9% <br />34.9 <br />$43,700 <br />The Great Outdoors (6C) <br />4.9% <br />44.8% <br />47.4 <br />$56,400 <br />Chart N — Secondary Service Area Tapestry Segment Entertainment Spending: <br />140 <br />116 <br />120 0100 00 93 100 100 99 100 <br />100NA 80 69 <br />59 <br />60 <br />40 <br />20 <br />0 <br />Valley Growers Green Acres Middleburg (4C) Front Porches The Great <br />(7E) (6A) (8E) Outdoors (6C) <br />■ Tapestry ■ National <br />Valley Growers (7E) — A small but distinctive market exclusive to the West Coast. Young, <br />Hispanic families with children and multiple generations in the house, favoring Spanish <br />language. All about spending time with family. Minimal online usage. Limited <br />participation in recreation beyond soccer. <br />Green Acres (6A) — Mainly married couples in neighborhoods. Educated, hard-working <br />and blue-collar. Lifestyle that features self-reliance. Enjoy maintaining home/yard, being <br />outside and playing sports. Most households no longer have children. Conservative and <br />cautious. For exercise, they prefer the outdoors, biking, fishing, and hunting. <br />Middleburg (4C) — This group is conservative and family -oriented. A younger market <br />that is growing. Prefers to buy American for a good price. Rely on smartphones and <br />mobile devices. Spending priorities focus on DIY projects and family. Participate in sports <br />and outdoor activities including hunting, bowling and baseball. <br />321 <br />