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BAL ARD*KING <br />�7T &. ASSOCIATES LTD <br />j� Recreation Planning and Operations Consultants <br />Bright Young Professionals (8C) — This is a large market, primarily located in urban <br />outskirts of large metropolitan areas. These communities are home to young, educated, <br />working professionals. One out of three householders are under the age of 35. Slightly <br />more diverse couples dominate this market, with more renters than homeowners. <br />Household type is primarily couples, married, with above average concentrations of both <br />single -parent and single -person households. There is a significant Hispanic (16.6%) and <br />Black (16.0%) population in this segment. They participate in a variety of sports, including <br />backpacking, basketball, football, bowling, Pilates, weightlifting, and yoga. <br />Retirement Communities (9E) — Evenly distributed across the country, this group stays <br />up to date with the latest news, takes pride in being financially responsible. Enjoys fishing <br />and taking vacations. While some residents enjoy cooking, many would rather dine out. <br />They are health conscious. <br />311 Page <br />