Ellensburg Fieldhouse Project (003)

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B *KING �k & ASSOCIATES LTD Recreation Planning and Operations Consultants outweighs the faculty and staff bringing the figure down. This reality means that determining an accurate price point for membership, programs and services will be crucial. It also means that the facility could have challenges achieving the cost recovery goals of the client. Median Age: for purposes of a feasibility study, the preference is for median age to be lower than the national number, indicating the presence of families with young children. The median age is lower than both the State and National figure in the Primary and Secondary Service Area. However, in the Primary Service Area in the study there are less than 30.0% of households with children present, which is less than the National figure. Again, much of this can be attributed to the presence of Central Washington University. Other important demographic notes: • Within the Primary Service Area, 18.0% of the population is under age 18, and 28.5% of the population is age 55+. There is a significant population in the 18-24 age group, however this demographic typically takes greater advantage of the university facilities. • The Market Potential Index (MPI) for adults that participate in many indoor activities is higher than the national number including Basketball, Football, Pickleball, Soccer and Volleyball in the Primary Service Area. Participation rates in the Secondary Service Area are lower. Statistics from the National Sporting Goods Association (NSGA) were overlaid on to the demographic profile of the service areas to determine the market potential for various activities that could take place in an indoor facility. The market potential was measured against the existing inventory of recreation providers in the area and concluded that there is a significant shortage of gymnasium space. Additionally, there is a desire to expand the capabilities of hosting tournaments and other indoor activities. Existing facilities continue to age and do not completely meet the needs of the parks and recreation department. Current youth sports activities, particularly indoor sports of basketball, wrestling and volleyball, are at capacity based on use of existing facilities. The City of Ellensburg has an interlocal agreement with the school district allowing access to school gyms. While this arrangement works well, there are consistent scheduling conflicts causing cancellations and rescheduling. The City spends a considerable amount of time coordinating use which would be eliminated with its own facility. In addition, it would provide the community with the opportunity to have greater access, drop -in play, and be more active during the winter months. Operations: An operation analysis was conducted to examine operational costs and revenues for the various concepts for the fieldhouse. The operating pro -forma developed represents a 3 1 Page