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Response 2.1 : Why would tourists travel to Kittitas Gounty to aftend your evenUactivity/facility? * Tourist would be drawn to Kittitas County to attend the high-energy. family-friendly because they offer a unique experience, exciting entertainment, affordability, engagement with the local communiiy, and the change to explore the natural beauty and recreaiion opportunities ihat the county has to offer. Kittitas County offers a year-round experience ihat both the visitors and competitors will add to their event stay. Thrilling enteriainment appeals to winter sports enthusiasts and summer adventure seekers. Visiiors are drawn to the excitement and competiiive spirit of the events. The family friendly. will make it an ideal choice for the families looking for a fun outing or a go-to safe and entertaining environment for children and adults alike. With most of the events produced by Webb Events they are affordable, atiending the events that are affordable will broaden the wide range of visitors, making it an attractive oplion for those seeking budget-friendly activities. Tourists have the oppoduniiy to engage with the local community. suppoiting local businesses, resiaurants, and accommodations. This creates a sense of connection and contributes to the local economy. Attending these shows allows tourists to immerse themselves in the unique culiure and community spirii of Cle Elum. Ellensburg and Kittitas County. lt offers a chance to conneci wiih locals and learn about the area's history and traditions. For visitors from nearby urban areas, Kittitas County offers a refreshing escape from lhe routine of city life. 2500 character limii Response 2.2: Describe the prior success of your event/activity/facility to attract tourists. * By collecting and analyzing data across these various metrics, we can comprehensively assess the success of ihe Webb Evenis in aftracting tourists during their multiple events. This data-driven approach will not only help us understand the event's impact but also inform future markeiing and planning stralegies for all our events ihat we produce. Attendance Numbers: The most direct indicator of success is the total attendance at ihe events produced in 2A25. We could compare the actual attendance to our target numbers to assess ifwe met or exceeded expectations. Origin of Attendees: Collection of data on the ZIP codes or geographical locations of event attendees. This will help us determine how many tourists traveled from outside Kittitas Couniy to attend. A significani propodion of attendees from outside ihe region would indicate success in attracting tourists. Online Ticket Sales: Analyze the online tickei sales data, including the number of iickets sold and their origin. Online sales can provide insights into the geographical reach of our markeiing efforts and the areas from which tourists are most interested in attending. Social Media Engagement; Monitor social media channels for engagement metrics such as likes, shares, comments, and the use of event-specific hashtags. lncreased social media activity, especially fiom users outside the county. can indicate growing interest among potential tourists. 2500 character limit Application Questions: Pad 2 o 3l lmpact Response 3: Describe how you will promote your evenUactivity/facility to aftract tourists. * Event Websiie: Continue creating an event website thai provides detailed information for our events that we produce, including race details, schedules, ticketing, and accommodations in Kittitas County. Optimizing the current website for search engines to ensure it appears in relevant online searches. Social media: Establishing and maintaining active profiles on major social media platforms (e.9.. Facebook, lnstagram, TwitteQ. Share engaging content, including event updales, participant spotlights, and behindthe-scenes glimpses. Encouraging users to share their excitement and experiences using event-specific hashtags. Pay-Per-Click (PPC) Advertising: run targeted PPC campaigns on platforms like GoogleAds and social media to reach poteniial tourists within a S0-mile radius of Kittiias Couniy. Display Advertising: Utilize display ads on relevant websites and platforms to increase event visibility among online audiences interested in motorspo( events and outdoor activities. Create and share high-quality content related to snowmobiling, snow biking, dirl bikes, endurocross on our website and social media. This positions our event as a valuable resource for enthusiasts. Collaborate with local businesses, including hotels, restaurants, and outdoor gear shops, to offer eveni packages and discounts to tourists. Cross-promoling with these partners to expand our reach. Drafting and distributing press releases to local, regional, and relevant national media outlets to generate buzz about the events that we produce. lnvite journalists and bloggers to cover the events. Create and share promotional videos showcasing the event excitement, the beauty of Kittitas County, and testimonials from past attendees. These videos can be shared on social media, the event website, and YouTube. Host online contests and giveaways with eveni tickets, merchandise, or discounts as prizes to generate excitement and engagement on social media. 2500 character lirnit