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1.494 1,600 <br />Response 7.5: The number of overnight guests who stay in paid accommodations in Kittitas County for your event?* <br />PastActual* Projected* <br />1,121 1,500 <br />Response 7.6: Number of paid lodging room nights resulting from you evenUactivity/facility?* <br />PastActual* Projected* <br />901 1,100 <br />Response 7.7: ln addition to fields above, you may upload the evidence to support the prior years' room/night information. <br />You may upload up lo three single pages (US Letter). oa iir{ormalion. [f yoil a single nrultipage document. only the f;rst ihree pages lvill be considered. <br />The lollov/irrg tornats. will be accepledr JPG, PDF or TIFF <br />KCLTAC-Estimated Eveni Participation 2023-CEDA.pdf 251.51K8 <br />Response 7.8: What methodology did you use to calculate the prior years' actual numbers? * <br />.: Direct Count (preferred) <br />'1,, lndirect Count <br />j Representative Survey <br />srl lnformal Survey (preferred) <br />-l Structured Estimate <br />; Other <br />Response 7.9: What methodology will you use to calculate the upcoming numbers?* <br />.l Direct Count (preferred) <br />::; lndirect Count <br />. i Representative Survey <br />t lnformal Survey (preferred) <br />,::l Structured Estimate <br />.l other <br />Response 7,10: Please explain your methodology. * <br />Please explain. <br />To gauge visitor origins and estimate event participalion, we employ both indirect and informal assessment methods. These <br />include zip code tracking and direct counting. Zip code data has confirmed that we are aitracting visitors from over 50 miies <br />away, as well as from outside Washington State and even internationally. <br />Our direct counting methods involve regular walk-throughs during events, where counts are conducted approximately every half <br />hour at event locations. We also collaborate with retail partners to track the number of shoppers in their establishments. <br />ln addition to these methods, we use Google Analytics, registration forms, and social media metlics to measure our impact, <br />including ad performance and engagement levels. Starting in2A23, we will integrate an informal survey into our marketing <br />materials to collect data on whether participanis are staying overnight during their visits. This new approach aims to provide <br />insights into lodging trends, addressing ihe challenge of directly collecting data from hotels. <br />Our comprehensive assessment strategy will enhance our understanding of visilor patterns and improve our ability to attract and <br />accommodate g uests effectively. <br />2500 character limit <br />Application Questions: Part 5 o <br />8l Funding