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3| Impact <br />Response 3: Describe how you will promote your event/activity/facility to attract tourists.* <br />Response 2.1: Why would tourists travel to Kittitas County to attend your event/activity/facility?* <br />Tourist would be drawn to Kittitas County to attend the high-energy, family-friendly because they offer a unique experience, <br />exciting entertainment, affordability, engagement with the local community, and the change to explore the natural beauty and <br />recreation opportunities that the county has to offer. Kittitas County offers a year-round experience that both the visitors and <br />competitors will add to their event stay. Thrilling entertainment appeals to winter sports enthusiasts and summer adventure <br />seekers. Visitors are drawn to the excitement and competitive spirit of the events. The family friendly, will make it an ideal choice <br />for the families looking for a fun outing or a go-to safe and entertaining environment for children and adults alike. With most of <br />the events produced by Webb Events they are affordable, attending the events that are affordable will broaden the wide range of <br />visitors, making it an attractive option for those seeking budget-friendly activities. Tourists have the opportunity to engage with <br />the local community, supporting local businesses, restaurants, and accommodations. This creates a sense of connection and <br />contributes to the local economy. Attending these shows allows tourists to immerse themselves in the unique culture and <br />community spirit of Cle Elum, Ellensburg and Kittitas County. It offers a chance to connect with locals and learn about the area's <br />history and traditions. For visitors from nearby urban areas, Kittitas County offers a refreshing escape from the routine of city life. <br />2500 character limit <br />Response 2.2: Describe the prior success of your event/activity/facility to attract tourists.* <br />By collecting and analyzing data across these various metrics, we can comprehensively assess the success of the Webb Events <br />in attracting tourists during their multiple events. This data-driven approach will not only help us understand the event's impact <br />but also inform future marketing and planning strategies for all our events that we produce. <br />Attendance Numbers: The most direct indicator of success is the total attendance at the events produced in 2025. We could <br />compare the actual attendance to our target numbers to assess if we met or exceeded expectations. <br />Origin of Attendees: Collection of data on the ZIP codes or geographical locations of event attendees. This will help us <br />determine how many tourists traveled from outside Kittitas County to attend. A significant proportion of attendees from outside <br />the region would indicate success in attracting tourists. <br />Online Ticket Sales: Analyze the online ticket sales data, including the number of tickets sold and their origin. Online sales can <br />provide insights into the geographical reach of our marketing efforts and the areas from which tourists are most interested in <br />attending. <br />Social Media Engagement: Monitor social media channels for engagement metrics such as likes, shares, comments, and the <br />use of event-specific hashtags. Increased social media activity, especially from users outside the county, can indicate growing <br />interest among potential tourists. <br />2500 character limit <br />Application Questions: Part 2 <br />Event Website: Continue creating an event website that provides detailed information for our events that we produce, including <br />race details, schedules, ticketing, and accommodations in Kittitas County. Optimizing the current website for search engines to <br />ensure it appears in relevant online searches. <br />Social media: Establishing and maintaining active profiles on major social media platforms (e.g., Facebook, Instagram, Twitter). <br />Share engaging content, including event updates, participant spotlights, and behind-the-scenes glimpses. Encouraging users to <br />share their excitement and experiences using event-specific hashtags. Pay-Per-Click (PPC) Advertising; run targeted PPC <br />campaigns on platforms like Google Ads and social media to reach potential tourists within a 50-mile radius of Kittitas County. <br />Display Advertising: Utilize display ads on relevant websites and platforms to increase event visibility among online audiences <br />interested in motorsport events and outdoor activities. <br />Create and share high-quality content related to snowmobiling, snow biking, dirt bikes, endurocross on our website and social <br />media. This positions our event as a valuable resource for enthusiasts. <br />Collaborate with local businesses, including hotels, restaurants, and outdoor gear shops, to offer event packages and discounts <br />to tourists. Cross-promoting with these partners to expand our reach. <br />Drafting and distributing press releases to local, regional, and relevant national media outlets to generate buzz about the events <br />that we produce. Invite journalists and bloggers to cover the events. <br />Create and share promotional videos showcasing the event excitement, the beauty of Kittitas County, and testimonials from past <br />attendees. These videos can be shared on social media, the event website, and YouTube. <br />Host online contests and giveaways with event tickets, merchandise, or discounts as prizes to generate excitement and <br />engagement on social media. <br />2500 character limit