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Response 4.2: Describe how you will promote lodging establishments, restaurants, and business located in Kittitas County *
<br />Response 4.3: Is there a host hotel for your event or grant project? If yes, list the hotel.*
<br />5| Future Plans
<br />Response 5: Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales,
<br />event sponsors, and other cost-recovery models.*
<br />To promote lodging establishments, restaurants, and businesses located in Kittitas County for Winter Glow at the Park, we will
<br />implement a comprehensive marketing strategy that highlights these local offerings as integral parts of the visitor experience.
<br />Lodging Promotion: We would want to partner with local hotels, resorts, and vacation rentals to offer special packages for event
<br />attendees. These packages may include discounted rates, bundled admission to the light event, and extended stay options to
<br />encourage tourists to explore more of Kittitas County's offerings. We will also feature these lodging partners on the event’s
<br />website, social media, and printed promotional materials, ensuring visitors can easily find and book accommodations.
<br />Restaurant Promotion: We will work closely with local restaurants to create partnerships where they might offer special “Winter
<br />Glow” themed menus, drinks or appetizers for attendees. These restaurants will be promoted through the event’s website, social
<br />media, and during the event itself via signage, vendor booths, and event guides. We will also encourage attendees to visit Cle
<br />Elum and Roslyn’s downtown areas to experience local dining options before or after visiting the light event.
<br />Business Promotion: Local businesses will be featured prominently through sponsorship opportunities and collaborative
<br />marketing efforts. Businesses that sponsor light displays or contribute to the event will receive branding visibility at the event and
<br />through our marketing channels, including social media shout-outs, email newsletters, and event signage. We will also work with
<br />the Cle Elum and Roslyn downtown associations to encourage visitors to shop locally, with potential transportation options
<br />helping drive traffic from the park to the town centers and vice versa.
<br />By integrating these establishments into the event’s marketing and experience, we aim to maximize the economic impact for
<br />Kittitas County businesses and ensure visitors engage with the local community throughout their stay.
<br />2500 character limit
<br />No
<br />Yes
<br />To ensure that Winter Glow at the Park becomes a self-sustaining event, we have developed a comprehensive revenue strategy
<br />focused on multiple streams, including ticket sales, sponsorship opportunities, and other cost-recovery models.
<br />1. Ticket Sales: A tiered pricing model will be established to maximize attendance while covering operational costs. This will
<br />include general admission tickets, family packages, and discounted rates for children, seniors, and early-bird purchases.
<br />Additionally, we may implement VIP ticket options that offer special experiences, such as exclusive access times, premium
<br />parking, or special guided tours of the light displays.
<br />2. Event Sponsorships: We plan to seek out sponsors from local and regional businesses actively. Sponsorship opportunities will
<br />include naming rights for certain light displays or event zones, branding on promotional materials, and booth space at the event
<br />itself. Sponsors will benefit from visibility in our marketing campaigns, including social media, local print, radio, and online ads,
<br />as well as on-site signage. This not only offsets event costs but also builds strong partnerships with businesses looking to
<br />enhance their community presence.
<br />3. Merchandise and Souvenir Sales: There is potential for branded event merchandise, such as apparel, ornaments, or glow
<br />sticks. If doable, this creates an additional revenue stream while also providing a memento for attendees, encouraging brand
<br />recognition and return visits in future years.
<br />By combining these revenue streams—ticket sales, sponsorships, and merchandise sales—Winter Glow at the Park aims to
<br />cover its operating costs over time and create a foundation for future growth. This diversified model will enable the event to
<br />become self-sustaining in time while also fostering community engagement and boosting the local economy.
<br />2500 character limit
<br />Application Questions: Part 4
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