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Response 3: Describe how you will promote your event/activity/facility to attract tourists.* <br />4| Collaboration <br />Response 4.1: If your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?* <br />To promote Winter Glow at the Park and attract tourists, we will implement a multi-channel marketing strategy targeting both <br />regional and out-of-town visitors, particularly from the west side and north of the county. This strategy will include: <br />Print: Advertisements in regional publications and visitor guides, highlighting the event’s unique experience and easy <br />accessibility. <br />Radio: Festive, winter-themed ads on popular radio stations to reach a broad audience across Seattle and the surrounding <br />areas. <br />Television: Visually striking commercials showcasing the event’s light displays during peak holiday programming. <br />Social Media: Targeted campaigns on platforms like Facebook, Instagram, and TikTok, featuring event teaser videos, influencer <br />partnerships, and geo-targeted ads. <br />Partnerships: Collaborations with local businesses, hotels, and resorts to create promotional packages and boost awareness. <br />This multi-channel approach will ensure wide exposure, driving both day-trip and overnight visits to the event. <br />2500 character limit <br />Application Questions: Part 3 <br />For Winter Glow at the Park, the Washington State Horse Park (WSHP) would leverage its long-standing relationships with key <br />organizations and entities to ensure the event’s success. These partnerships include strong connections with the City of Cle <br />Elum, the City of Roslyn, the downtown associations for both cities and the Kitittias Chamber of Commerce. By collaborating <br />with these municipalities and associations, the park would work to integrate the event into the fabric of the community, <br />enhancing the overall visitor experience while supporting local businesses. <br />Additionally, WSHP would seek to partner with local hotels and resorts, including well-known destinations like Suncadia, as well <br />as smaller boutique accommodations. This collaboration would help attract visitors from both regional and out-of-town locations, <br />offering them special packages or incentives to extend their stay and visit the light event. These partnerships would expand the <br />reach of Winter Glow at the Park, increasing its appeal to a wider audience and boosting regional tourism. <br />WSHP would also actively engage other local businesses and entities interested in being part of the event. This would include <br />offering sponsorship opportunities for light displays, where businesses could sponsor specific sections of the park, adding both <br />visibility and branding for local companies. Along with opportunities for vendors at the holiday market to complimnet local <br />establishments, potential sponsorships, and joint marketing efforts, the park would ensure that Winter Glow at the Park is a <br />collaborative, community-centered event. To further enhance collaboration, WSHP would explore transportation options between <br />the park and downtown Cle Elum and Roslyn, encouraging visitors to spend time in the local shops, restaurants, and <br />businesses. This would help ensure that dollars spent during the event benefit both the park and the local economy, fostering a <br />stronger economic impact for the entire community. <br />2500 character limit