LT2025-008 ELLENSBURG MUSIC FESTIVAL CLTAC

Home Browse Search

Response 3: Describe how you will promote your event/activity/facility to attract tourists.* 4| Collaboration Response 4.1: If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?* Response 4.2: Describe how you will promote lodging establishments, restaurants, and business located in Kittitas County * To attract tourists from outside of Kittitas County, the Ellensburg Music Festival plans to leverage the expertise of Manastash Media, a local media company, to develop a targeted online advertising strategy. This approach will focus on reaching potential festival-goers 50+ miles outside the county, including larger metropolitan areas such as Seattle, Wenatchee, and Yakima. By using geotargeting and audience segmentation techniques, Manastash Media will help ensure that ads are shown to the most relevant demographics, maximizing exposure and ticket sales. One of the key ways to reach potential tourists is through highly targeted social media advertising. Platforms like Facebook, Instagram, and YouTube offer advanced targeting options based on location, interests, age, and behaviors. Manastash Media will design custom campaigns aimed at users interested in live music, festivals, or outdoor activities within a 50+ mile radius of Kittitas County. These platforms allow for precise geographic targeting, ensuring that ads reach potential attendees in urban areas like Seattle, as well as smaller nearby towns where people may be looking for a weekend getaway. The ads will feature dynamic content, such as video snippets from past festivals, artist previews, and testimonials from previous attendees. This approach not only highlights the diversity of the festival’s music lineup but also promotes the overall experience, including Ellensburg's charming venues and the outdoor recreational activities available in the area. We will also utilize printed posters, radio, newspaper, and other physical forms of promotions. The overall campaign will focus heavily on creating visually engaging media with compelling storytelling to resonate with different target audiences. We worked with Manastash Media in 2024 to create high-quality videos featuring snippets of live performances, the charm of Ellensburg’s venues, and interviews with past attendees – all will be integral in making the festival stand out. Manastash Media’s experience in crafting visually rich and interactive online campaigns will ensure that the festival captures attention in competitive advertising spaces. We started using Manastash Media in May 2024 a few months before last year's festival, so this is an ongoing relationship. We are also rejoining the Chamber of Commerce for 2025 and utilize their resources. 2500 character limit Application Questions: Part 3 We partner with Manastash Media, The Red Pickle, The Ridge Restaurant, Ellensburg Downtown Association, City of Ellensburg, CWU Music Department, Gallery One, The Clymer Museum, and various other sponsors/nonprofits. We are also rejoining the Chamber of Commerce for 2025 and utilize their resources. 2500 character limit We have already engaged in talks with Ellensburg Downtown Association to promote a guidebook or something similar to promote special offers that businesses surrounding the festival can offer. We are doing a giveaway for 2025 that includes free tickets and a hotel stay and/or restaurant gift certificate, which we will promote heavily over the next few months. We also want to partner with a hotel to provide a shuttle service, but that has not been fruitful yet. The idea would be book a room, hop on the shuttle to bring you downtown, and then hop on the shuttle after music is done to go back to your room. 2500 character limit