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Response 4.3: Is there a host hotel for your event or grant project? If yes, list the hotel.* <br />5| Future Plans <br />Response 5: Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales, <br />event sponsors, and other cost-recovery models.* <br />No <br />Yes In 2024, we used The <br />Red Lion for all artist <br />hotels. We paid for 38 <br />rooms total over 2 <br />nights. We plan to do <br />the same in 2025, <br />though the quantity <br />will change depending <br />on artist needs. As <br />indicated in 4.2, we <br />also want to partner <br />with a hotel to provide <br />tickets, rooms and a <br />shuttle service. That <br />hasn’t been possible <br />in the past, but we will <br />work towards that <br />goal again for 2025. <br />2025 is the event’s 4th year after Jazz in the Valley effectively ended because of COVID-19. We are currently struggling with <br />making money given various issues, but we are still self-sustaining. We took a few years off from asking for lodging tax because <br />we were breaking even, but we are at the point again where we are looking at various options to make the event a functional <br />break even event again. The main reason we’ve identified is the lack of a central communal area. Rotary Pavilion was used for <br />the Jazz in the Valley event for over 20 years. When the City announced construction, it either made the event too uncertain to <br />use for the new event in 2022/2023 and in 2024 the area was completely closed. 2025 will bring back the use of this main area, <br />which will certainly help overall attendance. <br />Some ideas include: <br />- looking at a bigger name headliner artist for 2025 to attract a wider audience <br />- reducing ticket prices <br />- partnering with a hotel for tickets/lodging/shuttle service <br />- closing down a block next to Unity Park to host a street fair and potentially a wine tasting event (4th between Main and Pearl <br />OR Pearl between 4th and 5th?) <br />2500 character limit <br />Application Questions: Part 4 <br />6| Additional Information <br />Response 6.1: Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism. <br />We have worked very hard over the last few years to provide this committee with concrete data, rather than estimates, as to our <br />impact on tourism. We are consistently bringing over 50% of our attendance from out of town as shown above. <br />2500 character limit <br />Response 6.2: You may upload any supporting documents such as graphs, images, diagrams, marketing materials, etc. <br />You are allowed to submit up to 3 single page (US Letter) documents in JPG, PDF or TIFF format <br />Unity Park Map.pdf 875.02KB <br />7| Previous Lodging Tax Grant Information