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8| Funding <br />1,494 1,600 <br />Response 7.5: The number of overnight guests who stay in paid accommodations in Kittitas County for your event?* <br />Past Actual *Projected * <br />1,121 1,500 <br />Response 7.6: Number of paid lodging room nights resulting from you event/activity/facility?* <br />Past Actual *Projected * <br />901 1,100 <br />Response 7.7: In addition to fields above, you may upload the evidence to support the prior years' room/night information. <br />You may upload up to three single pages (US Letter), of information. If you a single multi-page document, only the first three pages will be considered. <br />The following formats, will be accepted: JPG, PDF or TIFF <br />KCLTAC_Estimated Event Participation 2023_CEDA.pdf 251.51KB <br />Response 7.8: What methodology did you use to calculate the prior years' actual numbers?* <br />Direct Count (preferred) <br />Indirect Count <br />Representative Survey <br />Informal Survey (preferred) <br />Structured Estimate <br />Other <br />Response 7.9: What methodology will you use to calculate the upcoming numbers?* <br />Direct Count (preferred) <br />Indirect Count <br />Representative Survey <br />Informal Survey (preferred) <br />Structured Estimate <br />Other <br />Response 7.10: Please explain your methodology.* <br />Please explain. <br />To gauge visitor origins and estimate event participation, we employ both indirect and informal assessment methods. These <br />include zip code tracking and direct counting. Zip code data has confirmed that we are attracting visitors from over 50 miles <br />away, as well as from outside Washington State and even internationally. <br />Our direct counting methods involve regular walk-throughs during events, where counts are conducted approximately every half <br />hour at event locations. We also collaborate with retail partners to track the number of shoppers in their establishments. <br />In addition to these methods, we use Google Analytics, registration forms, and social media metrics to measure our impact, <br />including ad performance and engagement levels. Starting in 2023, we will integrate an informal survey into our marketing <br />materials to collect data on whether participants are staying overnight during their visits. This new approach aims to provide <br />insights into lodging trends, addressing the challenge of directly collecting data from hotels. <br />Our comprehensive assessment strategy will enhance our understanding of visitor patterns and improve our ability to attract and <br />accommodate guests effectively. <br />2500 character limit <br />Application Questions: Part 5