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Response 3: <br />Measuring Results * <br />4.2 Promoting Local <br />Business * <br />Our stralegic methods to reach audiences 50 miles and further will conlinue to <br />include working with lodging businesses and onlir')e methods such as Google <br />Analytics. Social Media and zip code reporting. <br />We will conlinue to work in collaboration with, co-markel and plan events with <br />community leaders, civic groups. the school district arrd olher businesses and <br />organizations across the county, and state. Slrong partnerships have provided <br />shared opportunities for marketing and the ability to expand our reach to multiple <br />locallons and audiences. <br />The Cle Elunr Dowrrtown Association receirtly adopted a new slrategic plan. which <br />wilf be a guide for the next 3 years, cultivating a community focused downtown core <br />for families to gather, shop and play. Tlre beauly of this plan, though "conrnrunity" <br />focused is inclusive of an recognizes Lhe need and balance of community and <br />toLrrism -^ where communities and famifies gather, tourism gravitates. <br />25110 characl€r !i$i! <br />Application Questions: Part 3 <br />4[ Collaboration <br />It your organization collaborates or has created partnerships with other organizations, groups. or other events. how is this <br />accomplished? <br />4.1 Collaboration *Utilizing the Main Streel. 4-Point Approach in collaboration with the eight <br />fundamenlals ol a successful Main Street organization, our association has built and <br />re-established connections wiih community leaders, businesses, and the public, We <br />recognize that ttrough we have formal boundaries, our reach is so rnuch greater than <br />the 5 x 2 block grid ihat is "downtown Cle Elum". We have begun working in close <br />collaboration with the City of Cle Flum, the Kittitas County Chamber of Comnterce, <br />Cle Elum-Roslyn School District, Dn: BrLr, the Northern Kittitas Historical Society and <br />numerous other communrty partners to help attract Cle Elunr as a destination. <br />Our business comntunity are also key partners, we conlinue to work with on a <br />weekly basis to support through local programming and projects like Downtown <br />Dollars. community engagement and special events. <br />250{l charar:ter linrrt <br />Describ€ ho!,/ !,olr erll prcnore yoirr evenl/activitylfacilily io atiracl ir-,urists <br />We are excited to be on the ground floor promoting our downtown. lt has been very <br />exciting to see that other Main Streets across the state have begun to adopt events <br />like Boo-EIum (Puyallup Boo-allup, Ellensburg Boo-Burg). yet, our visitor base and <br />event continues to grow and strengthen, year after year. Additionally, events <br />previously mentioned, like Pioneer Days, a heritage festival in upper county and <br />Christmas in Cle Elum continue to grow, drawing out visitors and locals alike, <br />embracing ihe unique qualities and assets irr Cle Elum. <br />Descflbe how you uiili protrilig iodgi[g eslab!rshne!1is. restaurants. end busi!]e$s locateC ir! ]{iliilas County <br />We do not have a well-established relationstrip with our kaditional lodging facilities <br />(hotellmotel) but are currently utilizing data obtained from booking websites. <br />including rates and estimated occupancy. We are hoping to engage them in the <br />coming monihs with our new strategic plan. Currently, traditional lodging in a 1-mile <br />radius of the downtown is booked out during major events with a 75-100% <br />occupancy rate at like establishments within a S-mile radius. We have also begun <br />connecting wilh local ABNBs, VRBOs, campgrounds and the like in the area to <br />obtain these data points to add io our reporling. We foster partnership though mutual <br />marketing on social media and print as well as lending expertise in raising <br />awareness about the value of heritage assets and hisloric preservation. <br />25oii rlraractef linrt