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LT2024-024-CLE ELUM DOWNTOWN ASSOC
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03. March
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2024-03-05 10:00 AM - Commissioners' Agenda
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LT2024-024-CLE ELUM DOWNTOWN ASSOC
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Last modified
5/6/2024 8:13:17 AM
Creation date
5/6/2024 8:12:51 AM
Metadata
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Meeting
Date
3/5/2024
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Item
Request to Approve Lodging Tax Contract Agreements LT-2024-001 through LT-2024-025
Order
4
Placement
Consent Agenda
Row ID
115019
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Response 2.2 * <br />Application Questions . Part. 2 <br />3[ lmpact <br />lfescrabe lhe prior success of your evenl,ractivily/facilily in atlractjon tourists. <br />Expanding on response 1, using Pioneer Days as an example: <br />We were able to reduce costs through in-kind donation, and other cost-saving <br />measures without significant impacts to the event. There was a minimum of 696 <br />visits (per zip code entry) to the UKcPioneerDays.org website wrth the 764 new user <br />visits during the Pioneer Days event window (Google Analytics) -- 72.Bolo of visilors <br />were using a mobile device - which I believe is due to the inclusion of a QR Code <br />linking to the Pioneer Days website on the canned water that we distributed for <br />FREE during the Pioneer Days everlt on July '1. All businesses and events were <br />given the opportunity to distribute Pioneer Days branded water {canned through a <br />padnership with Dru Bru). CEDA had an event engagement of 4,319 fronr June 25, <br />2423 - July 8, 2023. This is an increase ot 2,249 as compared to last year's data. <br />Overa{l Attendance: <br />All rooms at hotels within a S-mile radius of Downtown Cle Elum were booked out for <br />the night. Additionally, we had an rncrease af over 524/o traffic on the CEDA websites <br />(as compared to like data from 2022}. We were able to partner with Dru Bru in a <br />FREE water campaign, addressing issues about lack of water from previous years. <br />Taking into consideration the physical counts that we have done in year's prior, alorrg <br />with attendance information from other Pioneer Days sub-evenis -- we can say with <br />some certain{y ihat numbers were up approximately 10% as compared lo 2022. <br />Going off of our zrp code entries (opt. online pop-up) 3olo of the entries were out-of- <br />state zip codes, including, AL, AZ, CA, FL, lD, Ml, MT, NV, TN, & VA. Overall, 33% of <br />entries were outside of a S0-mile radius of Cle Elum. This leaves a statistical <br />probability of approx. 1,425 visitors, from outside of the s0-mile radius. <br />We are expecting this trend to continue through other events and activiiies, sr.rch as <br />Boo-Elum and Christrnas in Cle Elum this year. <br />2500 cliaracler 1:'iit
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