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Response 2.2 * <br />Application Questions: Part 2 <br />3[ lrnpact <br />Response 3: <br />Measuring Results * <br />De:rc.'be ihe trcr success of your eveniiecii,liiy:'feciliiv in attractiorl toufisis. <br />When lhe Easton Memorial Day Celebration began in 1991, the event was primarily <br />local people having fun and gathering to hold a parade. As the event grew and <br />became popular, we saw more tourists and visitors to our communiiy. <br />Since the "changing of the guards" in 2O14, the Memorial Day Committee continues <br />to bring new ideas and a fresh look to the event. Examples of new ideas included a <br />street fair, car show, and KidZone. <br />Seeing the opportunity to provide a unique event in a very small town, the committee <br />beEan to look for more ways to market and promote the celebration. Wilh lhe help of <br />Kittitas CLTAC grant funds the commiitee additional marketing options to help <br />spread the word about the Memorial Day Celebration they increase markeling by <br />using paid advertising, online marketing, prinied materials to distribute widely. With <br />these marketing methods we saw our- small local event growing into a popular event <br />drawing more and more people to our area. ln 2019, we had our largest <br />participation, 4,000 people! Since the pandenric our even? continues to grow, we <br />saw 1,500 more people in 2422 lhan in 2421 . <br />Although the town my seem that there is limited economy, our hope is big! That one <br />day lhis event will help revive Easton to its original booming econonry. <br />2'Ui; f,hdraiier irrn!l <br />D9licilOe lr{ryt l/o!r rr{i Oferr,lIs j.)iii ?,jerilsctrrly:iaCilily lar a1!iacl iCUil!if <br />Advertise, advertise, aclveitisel We plan to use nrultiple ways to attract lourists by <br />ads in newspapers and on the radio. Online advertising, {Because online ads are not <br />subject to the 10-day rule.) TV if we can afford it. Place ads via social nedia <br />platforms. The committee works hard together to dislribute flyers and drop off post <br />cards in as many places as pcss'ble, We also drop off postcards at local lodging <br />faciliiies and ask if ihey wcruldn'i mind helping out by displaying them in their lobby's. <br />lnformation on the Easton Memorial Day Celebration is posted on Discover Cle <br />Elum, Easton School District, Easton Fire Department. and muliiple Facebook <br />pages. Tlris has provided a tremendous amounl of free promotion. We plan to <br />continue with these partnerships and look for additional ones thal can help promoie <br />to a larger audience. <br />On our website you can now sign-up and pay for a verrdor space. Sign up lo be irl <br />the parade. See what entertainers will be there. We list ali of our partners. <br />sponsorstsr.rpporters. Anyone listed on our website will have a link back to tlleir own <br />Facebook page or website. That information is left on our website lhrough the resl of <br />the year for possible future business to them. <br />We are hoping to uiilize more oniine marketirrg and social media tools, and <br />increasing our co-marketing with local partners to obtain help in promoting this <br />event. <br />25iJo iharacier irmil <br />Application Questions: Part 3 <br />4l Collaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events. how is this <br />accomplished?