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Response 3: <br />Measuring Results * <br />ijesclbe horv you w{li p.omote.lorrr evgn'iieictiviiy/facilily io atttact louf!sls. <br />Ellensburg's centralized location in Washington encourages visitors to travel from all <br />corners oi the state. Target marketing will assure I am attracting lourisis From at least <br />50 miles away. Marketing adverlising money will be used in a.eas all across the <br />state. Advertising will be focused on areas in Western Washington, Central <br />Washington areas including Wenatchee, Moses Lake and Tri-Cilies lo name a few <br />and Eastern Washington areas such as Spokane. Advertising will also be focused <br />on Oregon, and ldaho to draw from out of state. <br />Not only do shoppers come lrom all over. but vendors do as well, with places like <br />Sandpoint lD-, Hermiston, OR., Waterville, Moses Lake, Puyallup, Edmonds, <br />Spokane and more. These vendors help promote to their following. <br />Marketing is the key strategy to promoting the entire county. Junk-tiquen's website <br />and social media will like and share the iourism campaigns of Fllensburg. Cle Elum. <br />Roslyn, and the entire County. There are links lo accommodation locations, dining, <br />and events county-wide on the Junk-tiquen website. \ le will continue to cross <br />promote by parlnering with fellow events. Printed fliers will be distributed at events <br />across Washington, and lnto Oregon and ldaho. <br />250() characlef,inri{ <br />Apptication Questions: Part 3 <br />4.2 Promoiing Local <br />Business * <br />4l Collaboration <br />lf your organization collai;orates or has crealed partrrerships with other organizations, groups, or other events. how is this <br />accomolished? <br />4.1 Collaboration *Although I am an individual putling on an event, I have many partners lhat I plan to <br />work with throughoul the year, such as: <br />Kittitas County Chamber of Cornmerce - member related prornotions such as weekly <br />bulletin. networkrng activities, etc. <br />Jensen Farms - cr"oss promotion of events and pronrolion social media. <br />Thorp Fruit & Antique Mall - fliers and cross promcltions. <br />Sassy Trash Market - fliers and cross promotions <br />Ellensburg Night Market - fliers and cross promotions <br />Serendipily Cralts & Vintage Collectibles - fliers and crciss prornotions <br />Tuckaway Antiques - fliers and cross promotiol-rs <br />Roslyn Vintage Trailer and Rally - fliers and cross promotions <br />Holiday lnn Express- block of rooms. <br />Huntsman's Tavern - Discount promotrons and cross advertising. <br />Gard Vintner's - Discount pronrolions and cross advertising. <br />Nonprofii Menastash Grarrge 1054 * space donated for them at the shows to raise <br />money. <br />Support and donalions made to nurnerous auctions and events. <br />75()0 r:haracie. Iiflril <br />Descrbe how yo.r wrll pacr:roie lcCAirlg gslabirshments. .€slaLrranis. ,lnd tusiies5 iGCrisd ip <iltitas Couni,., <br />Cross promotions are visible on my website, reflecting added value spent in the <br />communities thr"oughout tlre eniire Kittiias County Example: accommodations listing, <br />dining options, links to downtown associations, etc. We ate working with places to <br />create a discount or promo to help draw the cross promotion. According to Tourism <br />Economics, tourists traveling into the area will spend an average of $130 during the <br />spring show and $163 during the fall show in ancillary spending. By continuing to <br />work with more businesses and events to help cross promote, I hope to encourage <br />tourists to stay in the county, spending more and increasing these numbers. <br />2s(l.J'iharacter rinrit