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LT2024-013-JUNK-TIQUEN
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03. March
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2024-03-05 10:00 AM - Commissioners' Agenda
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LT2024-013-JUNK-TIQUEN
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Last modified
5/6/2024 8:11:52 AM
Creation date
5/6/2024 8:11:28 AM
Metadata
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Meeting
Date
3/5/2024
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Fully Executed Version
Supplemental fields
Item
Request to Approve Lodging Tax Contract Agreements LT-2024-001 through LT-2024-025
Order
4
Placement
Consent Agenda
Row ID
115019
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3. or from another country or state outside of their place of residence or business <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1 * <br />Response 2.2 * <br />Application Questions . ?art 2 <br />Why uouid tourists lfavei to l(!ltiias Counly io atiend ycul e't.Jrtiaclt"tl\tlactiila? <br />As mentioned, vintage markets are exlremely popular across the nation and <br />shoppers will travel nriles and miles to catch the next show. Ellensburg's cenlralized <br />location in Washington encourages visitors to travel from all corners of the state. We <br />hear often ef how shoppers are meetlng up in Ellensburg to come to the show and <br />make a weekend of it. The love for shopping vintage and upcycled along with all thal <br />our county has to offer makes it the perfect place to hold the show. The show dates <br />are rn the fall and in the spring. which are both a beautiful time to travel to our valley. <br />Shoppers are encoli.aged to come enjoy the show, enjoy the beauty, and take in all <br />the other wonderful things in our county. The show staris at 9 am and the line <br />typically starts buiiding about 8 am. Due to the timing. often those that wanl to get in <br />early, wiil come the night before so they can get in line early. Since so ntany of the <br />items brought are one-of-a-kind finds, shoppers want to get there early so lhey don't <br />miss out. Others uiill also chor:se to enjoy our local dining, entedainment, and other <br />events in the couniy, stay the night and head back on Sunday, Vendors are from all <br />over and ihey each bring their own followers thai will fotlow them to their shows, <br />helping bring people to our couniy. This event is a long-time eveni with a growing <br />amount of returning shoppers. We hear often of the evenl being an annual get <br />together for friends and family. <br />Projections: <br />The pro.jection lor 2024 is that over 50% of altendees will be tour'sls coilting fron <br />rnore than 50 miles away,lo/o wiil come from out of state or the US. and thai 15% oi <br />them will stay in overnight patd accommodations. <br />Evidence: <br />Website analytics. surveys, and specific URLs are used to help track where the <br />shoppers and verrdors are coming from. Based on data collected. over 49% of lhe <br />aitendees are tounsts coming from more than 50 miles 311'1vty. 1o/o come from out of <br />the state or US, and 15% stayed in paid accommcdations. Survey results have <br />continued to reflect, the attendees range from age 20 and under io 60 and the <br />maiority being female. <br />250i) :thar;lirref l!'rrri <br />,esctilre lhe pf!oi lLrccoss ::l t.,.( +!enLa.!.ivltyriariIiy ir! Jilrs!ji;ot lo!ti,st3. <br />The shows have been fortuilate to have shoppers and vendors from not only all over <br />Washington State. but out of state as well. The shows average 2,000'r aRendees <br />and vendors for each one-day show. Using the website analyt;cs, specific URLs <br />used in advedising and sunrey results has allowed us lo irack where the shoppers <br />and vendors are coming from. This is allowing us to track the rnarketing affects and <br />determine how they are hearing about ihe show. A iot heard of the show through <br />Facebook and adveriising in their areas. through newspaper and magazine ads. <br />Marketing is focused on areas over 50 miles away and the website analytlcs and <br />surveys have been instrumenial in trackrng to see if marketing is working, These <br />results are reflecling a strong response to the marketlng being done. By dedicating <br />marketing to out of state and the US, there has been ovet a 1% increase in this <br />shopper demographic attendance. <br />2500 characler iist <br />3l lmpact
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