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Application Questions: Part 3 4l Collaboration lf your organization collaborates or has created partnerships with other organizations, groups. or othef events, how is ti')is accornplished? 4.1 Collaboration *Currently, we have valuable partnerships with both community groups, as well as regional and corporate sponsors. Our rnajor sponso.s we look to have back for the 2023 event include King Beverage and Legends Casino Hotel. We've also found success in local trade partnerships with KXDD radao, Windy Chevrolet, and the Hampton lnn of Ellensburg to help support ou. event operatlons and marketing. Qur community partners are valuable as some also provide a needed volunteer effort to heip run our event and set special dispiays. These groups rnclude the Kittitas County Fair Board, Ellensburg Rodeo Posse, Eilensburg Rodeo Royal Courl, Rodeo City Roller Girls, National Guard, and Antique Military Vehicles Club. We are also thankful to all our firsl respcnder volunteer help that ensures we all have a safe and fun time tlrroughout the concert and fireworks show. This inciudes Kittitas Valley Fire and Rescue as well as the Kittitas County Sheriffs Deparlment Reserve Frogram. 25CiJ i)fl:rr?cii?i irnrt 3l lmpaet Response 3: Measuring Results * 4.2 Promotlng Local HUSINESS 4.3 Host Hotel * Oescribe hew you,rilt promoie ycur eventaafiv!tyifaciliry la atlract tou.isis The event will first be promoted through targeied social media and digital ads in regional areas to promote online awareness and get direct-click trafflc to our website for tickel$. lt'll be promoted to country music fans, patriots, and families iooking for holiday fun. We are conlinuing to expand our social media targeting to regions outside the Washington border, along Oregon and into ldaho as well. $le will continue to be marketing in both the Nodhwest and Southwesl corners of Washington next year and expand on the reiationships with our radio padners lrom the Columbia Basin, up to Wenatchee, over to Seattle, ciown to Yakima and the Tri- Cities, and over to Spokane. 25C0 char?:ctsr linrit il'iscriLre holv vorl wiil t)aonleie iodqi[q esiabiishnar]is. feslaui:rois. ar.J bu5inesli ioc;iie{:: i4:(itlilas l-lrjir;rly h 2A23 we hired a marketing agency team to create assets and manage social media for the event. Through the marketing agency, we were able to increase our inleractions with other local small businesses and reslaurants on social posts to help cross promote one another. We also had success in cross promolion trade urith a local boutique. Flirt, who shared some phoioshoot prociucts with us to use in advertising after we provided them with the conceri venue to conduct their photoshoot. This was very successful and truly helped expand our asset portfolio for marketing before lhe event took place. Our website has been a wonderful tool to feature businesses such as hotels, restaurants, bars, and much more where we can help drive event attendee traffic to their small businesses as well during their stay. 2500 character limit ls lhere il hosl lroiei io.,/our eveni ar rjr.liii p,o)!tll'a lf yes iisl ihcr hot,-i No Yes. Hampton lnn of Ellensburg