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Response 2.2 * <br />Application Questions: Part 2 <br />3l lmpact <br />Descriire the prior success oi your eveni/a.liviiy:facili!v in eltrecticn rou.isls. <br />ln 2018 and 2019 our attendance was around 1200 attendees over 7 performances, <br />averaging approximately 171 per performance. Our July 2022 production of Mamma <br />Mia sold a total of 2BB5 tickets over 8 performances, and was bit of a "unicorn" as <br />far as attendance. ln 2023 for "9 to 5 the Musical" we went 3 weekends instead of 2, <br />and held 10 performances. Our total attendance was 1746 for an average of 174 per <br />performance. This puts 2023 right in the mix of normal attendance for our summer <br />produciion. <br />With all pre-sale tickets online, we have accurate zip code info for 91.4% of <br />attendees. We did not collect zip codes with cash-atthe-door transactions. We know <br />that approximately 82.3% of atiendees were from Kittitas County this past year, <br />15.4% traveled more than 50 nriles in Washington . and 2.3ola were from out of state. <br />We also sent out post-show surveys via email to all ticket purchasers. Of those that <br />responded, 79.9% indicated they were local, 10.9% indicated they were from <br />Western Washington, and the rest from around the state. ln addition. we know local <br />attendees often buy tickets for out-of{own familylfriends, so actual number of <br />travelers is likely higher than lhe 17.7ok. <br />See data below (see supplemental attachment for detailed tickel iocations) <br />Zip Code Location breakdown - 2023 lickei Purchases (data for 1596 out af 1746 <br />tickets sold) <br />Kitiitas County = B2.3to (13'14 tickets) <br />Central & Eastern Washington = 6.3% (100 tickets) <br />Western Washinglon = 9.1o/o (145 tickets) <br />Out of state = 2.3oh (37 tickets) <br />lf we apply those percentages to our total number of tickets sold we can reasonably <br />estimate that 268 altendees were from Vy'ashington outside of Kiititas County, and <br />40 were from Out of State = 308 attendees from grealer than 50 miles. <br />Current information that is county specific is hard to find, based on Dean Runyarr <br />Reporl 2017, lf 35'k ot these stay irr hotels/moteis that would be approximately 117 <br />paid lodging nights as a result of the 2023 event. <br />Using the calculation method described above we would estimate of the 308 visitors <br />traveling more than 50 miles, 28% would visit for the day only. and 37% would stay <br />overnight or for ihe weekend in a private home with friends and family. <br />2500 characler liilirt