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6, <br />7 <br />og, <br />Le is u re To u ris m : 2021" Ta ctics <br />Online Tourism Sites <br />a) Review and update Ellensburg's Trip Advisor and Expedia profiles. <br />b) Explore other travel sites to assess value of enhancing listings there. <br />E-newsletter <br />a) Continue to build the ernail list through website, social and event registration opt-in. <br />b) consider adding a one-question survey to each story, "was this helpful?', <br />Partnerships <br />a) Explore partnership with Ellensburg Parks and Recreation to encourage visitor use of parks andballfields. Celebration of national "Walk in the Park" day provides a good hook to get'visitors <br />to explore Ellensburg's spacious, clean and SAFE parks. lieyond that,lt .an erpos*irisitors tothe ballfields and support the sports tourism effort. (May require additional investment.) <br />Ciry of Ellensburg <br />l-rve-Year Iourism Strategic plan <br />?-019 5J