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Le isu re Tou ris m : 2020 Tactics <br />9. Advertising, continued <br />a) Join the Washington Tourism Alliance and buy an advertising package that will allow Ellensburg <br />more control over its profile page content and enhance its ability to compete for the eyes of <br />out-of-state and international travelers. <br />b) lf budget allows, Google Search (AdWords) can be used for leisure tourism as well as sports <br />tourism, which is mentioned later in the plan. <br />I0. Other Tourism Websites <br />a) Review and enhance Ellensburg's Trip Advisor and Expedia profiles. Add and manage profiles <br />for the Ellensburg Visitor lnformation Center and add Ellensburg, WA as a contributor on the <br />sites as well. Follow all site rules on contributions. <br />b) Hold a Trlp Advisor and Expedia tutorial for localtout'isru businesses/urgarriuatiurrs. <br />c) Enhance presence on ExperienceWa.conr, This is one of the main go-to sites for out-of-state, <br />internationaland cruise travelers. While the state site needs to be r,rpdated, it still serves an <br />important role. Cruise travelers embarking from Seattle, international and out-of-state <br />travelers seek out information on this site. <br />E-newsletterrt. <br />I1 <br />a) Refresh the look of the e-newsletter in keeping with the new positioning. <br />hl Cnrrcider fha fnllararins. <br />. Lead with an image, l<eeping copy short. <br />r Have a clear call to action and make individualstories sharable. <br />c) Continue to build the email list through website, social and event registration opt-in. <br />d) Send newsletter out monthly. <br />Pa rtnersh ips <br />The Kittitas County Chamber of Commerce partners with many organizations in the region to <br />prornote Ellensburg tourism. The strategic planning committee emphasized the importance of <br />collaboration and communications among partners, Significant opportunities also were discussed <br />thet nffererl rtninrrp nertnarino nnnarirrnilior tranh ^^^^r+.,hi+r,l^-- )"^^- :,l^^r:.ri^J rL-+ <br />offers special promise for growing tourism. <br />a) ln 2020, seek to partner with the Central Washington University Alumni Association to attract <br />Alumni back to CWU and Ellensburg. The Association has existing programs to do this, but <br />these could be enhanced and expanded to either encourage greater participation in a single <br />event or identify alumni benefrts that could be gained year-round. This might take the shape of <br />a "DlY CWU Reunion," where smaller groups of friends can create a custom-crafted weekend <br />for their friend groups. (May require additional investment.) <br />b) Establish and lead a quarterly meeting of tourism stakeholders to enhance collaboration and <br />communication. Strategic plan committee members could form the nucleus of this group. <br />e rty 0f a;lenioui.g <br />Fi're-Year Tnrirism Stralegi,: PIen <br />2019 l: