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Le isu re Tou rism : 2022 Tactics <br />9. E-newsletter <br />a) Refresh look in keeping with advertising creative. <br />b) Continue to build the email list through website, social and event registration opt-in. <br />c) Continue one-question survey to each story, "Was this helpful?" <br />10. Partnerships <br />a) Explore partnership with Ellensburg Downtown Association to promote completion of new <br />plaza/new look for downtown. This could be promotion of a singular event or simply an <br />emphasis on downtowrr messaging in this year's advertising and social. Explore the possibilities <br />for showing off the new heart of the city. (May require additlonal investment) <br />City oi Ellensburg <br />Five-Year Tourisnl Strategic Plar) <br />10/Jtl|Ote lf,