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event/project funding requesi? <br />Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />Application Questions: Part 3 <br />!{f,nt tods will you use to reasure your event's inpact on tourisn? Flease be specific and provide dxanples. <br />Various suryeys are conducted io help measure the impact of tourism. Each show <br />has conducted surveys capturing information such as: wtrere shoppers come from, <br />is this their first time to Ellensburg, did they stay the night and what are they doing <br />while in tovrm. Vendors are surveyed on how many stay the night, what type of <br />lodging and how many nights are stayed. Partnering with the Chamber of <br />Commerce to send an electronic survey to all the follor,rrers of the tourism <br />campaigns; tracking if ihey came to the event, did they stay the night, if so where <br />and what did they do while in the area. Social media surveys are conducted <br />collecting data on where people travel from, did they stay the night and what did <br />they do while in towr. <br />25S character linit <br />A. b yo.r prcjecVevent year-rdlnd or ls it seasonal or date.specific? <br />C Year Round C Seasonal 6; Date Specific <br />Yotlr sdection here shouh be supported by the dates you provided above, in the Rciect or E/ent lnforratiotr sectiori. <br />B. Wrat strategles willyou enfloy to assure you are attracltng tcnrists fronrat least 50 nils away? <br />Ellensburg's centralized location in Washington encourages visitors to travel from <br />all corners of the state. Target marketing will assure I am attracting iourists from at <br />least 50 miles ariwy. Marketing advertising money will be used in the <br />Seattle/Portland market as u/ell as Canada and Central Washington area including <br />Wenatchee, Moses Lake and Tri-Cities to name a few. Not only do shoppers come <br />from all over, but vendors do as rirell, with places like Sandpoint lD., Hermiston, <br />OR., Waterville, Moses Lake, Puyallup, Edmonds, Spokane and more. These <br />vendors all have their oun following of {ans wtrich will travel to catch them at their <br />nex show. <br />25S character linit <br />C. W]at strategies w ill you use lo assist in norketing all of ldttitas &unty as a tourist destination w ith your <br />evenVpnoject f unding requ6t? <br />Marketing is the key strategy to promoting the entire County. Junk{iquen's u/ebsite <br />and social media will like and share the tourism campaigns of Ellensburg, Cle Elum <br />and the entire County. There are links to accommodation locations, dining and <br />events county-vr,ide on the Junk-tiquen ra,ebsite. lwill cross promote by partnering <br />with fellowevents. <br />2500 character linit <br />4lCollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />Collaboration *Although I am an individual putting on an event I have many partners that I plan to <br />work with throughout the year, such as: <br />Kittitas County Chamber of Commerce - member related promotions such as <br />weekly bulletin, business after hours, networking activities, etc. <br />Huffman Farms - possible display area during her event ihroughout October in <br />return I provide space for her during my event. Promotion of her event on social <br />media. <br />Thorp Fruit & Antique Mall - fliers and cross promotions <br />Roses and Rust - fliers and cross promotions <br />Functional Junk Salvage - fliers and cross promotions <br />Cross promotions are visible on my rirebsite, reflecting added value spent in the <br />communities throughout the entire Kittitas County. Example: accommodations <br />listing, dining options, links to dorrwrtor,rn associations, etc. <br />2500 character linit