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Response 2.1_.*Prolectlon <br />Response 2.1 <br />*hvrrlence <br />Response 2.2 <br />Projection * <br />Response 2.2:*Evtdence <br />Response 2.3:..*Prolectron <br />Response 2.3:*tvrdence <br />Application Questions: Part 2 <br />1. Away fromtheir place of residence or business and staying overnight in paid acconrndalions; <br />I estimate that more lhan 47o/. of my attendees will be tourists coming from more <br />than 50 miles away and that 10% of them will stay in overnight paid <br />accommodations. Having the funds to advertise my show has helped draw those <br />that are 50 miles or further from Ellensburg. lf I receive funding this year, I <br />anticipate a 3-5% increase to my attendees that live the 50 miles or further. Based <br />on the options of my market I have connected with many online groups and like <br />events that lwill be using the funds to furlher those relations and other advertising <br />focused in those areas. <br />2500 characler linit <br />Based on my surveyfrom my most recent show, 163 attendees responded; 47% <br />were from 50 miles or more and 10% of those stayed in paid accommodations. My <br />attendees range from age 20 and under to 60 plus with the majority being female. <br />A lot of them heard of the show through Facebook and advertising in their areas <br />through olher media such as: television, ne\/spaper and magalne ads. <br />2500 character linii <br />2.To a place fifty niles or nore away fromtheir $ace of residence or business for ihe day o staying overnight; <br />47% of attendees \ /ere from 50 miles or more but of these, 33% came for the day <br />or stayed in other accommodations. Again, based on the survey results, most <br />heard about the show by the advertising which luas able to do through this <br />application process and funding. <br />Moving to 2020, lwill be using digital media and partnerships to increase the <br />number of these attendees hopefully made possible by the grant funding source. I <br />will provide lp code findings through a creative giveavmy at the entry of my show <br />and online to gather wirere the attendees are residing from. This in turn will help <br />with determining the place in which ldrewshoppers from. lwill also use specific <br />URL's in my advertising so I can track location. <br />2500 character linit <br />Please see evidence in 2:1 as the information is the same- <br />2500 character liirit <br />3. or fromanother country or state outside of their place of residence or business. <br />It has been helpful reviewing the results of my survey. I have learned lhat less than <br />'1 % of those surveyed are coming from out of State or Country. Although I haven't <br />been able to attract more than 1o/o, I am continuing to grow my event by the funding <br />received. I am hoping that with my digital presence and the new partnership that I <br />can increase this particular attendee. lwill dedicate a percentage of my adveriising <br />to draw more from out of State or Country in order to show the increase of this <br />tourist. <br />2500 character linit <br />At this time, I have no evidence of this particular area as my survey shours a result <br />of less than 1% of my atiendees that provided such information. lWll adjust my <br />marketing areas trying to improve this percentage for 2020 <br />2500 character linit <br />3lMeasuring Results <br />What tools will you use to measure your event's impacl on tourism? Please be specific and provide examples. lnclude the <br />following information: <br />A. ls your projecVevent year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles auay? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your