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Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />\ hat tods will you use to neasure your evenl's inpacl on tourisn? Hease be specitic and provide exanpes. <br />A. The Yakima River Canyon Bird Fest is a date specific event. <br />B. Pre-regislration will be required for events, leclures. and field trips. We can track <br />attendee information this uay through our online ticket sales. <br />ln addition, Yakima River Canyon Bird Fest headquarters will be located at Helen <br />McCabe Park and everyone attending lhe event will be required to check in, <br />receive their event materials, and in this way, ire will be able to track attendees' <br />desiinations and overnight siay slatistics. <br />We will conduct an in-person survey in 2020 in order to rncrease survey responses <br />and get direct overnight stay data. We have found that our online surveys are not <br />well-responded to (lrc believe that this is due to the older age of our event <br />atlendees). <br />We are constantly refining our advertising methods. Our partnership with Living <br />Bird Magalne will begin earlier, and add print to their digital presence. They will, at <br />the conclusion of the publishing/financial cycle, provide the data which will <br />demonstrate their effectiveness. <br />C. We have a link to the Chamber r,vebsite, provide Chamber materials in ihe rgo <br />bags' for every participant, and provide the hotel registration widget on our festival <br />page. <br />b 2A20 vre will strive to improve the event and Increase attendance through <br />appropriate adjustments to the informalion gathered. <br />Survey questions may include: <br />-Zip code of residence? <br />-Staying the night? <br />-With a friend or in paid accommodations? <br />-Best part of the event? <br />-What u,ould you change? <br />-What wruld you like to add? <br />-Did you think the event uas \rcll organized? <br />-Will you attend next year? <br />-Will you invite friends to altend with you? <br />-ls there a band you recommend that you riuruld travel to see? <br />-Howdid you hear about this event? <br />-What is the best way for you to hear about events like this? <br />-Will you spend any extra leisure time exploring Ellensburg and <br />Kitlitas County? <br />We will have a supply of helpful publicalions, maps, and event schedules provided <br />by the ChamberA/isitor Center that are included in our registration packets for <br />atlendees. <br />2500 character lin'il <br />A. ls your prcjecUevent year-lound or is it seasonal oi datespecific? <br />f Year Round f Seasonal 6 Date Specific <br />Ycxjr selection here slrojld be supported by the dates you provided above, in the Floject or E/errl lnfornatiwr sectipn.