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Response 3 B: <br />Measuring Results <br />Response 3 C: <br />Measuring Results <br />* <br />* <br />B. \\tlat strategies will you enloy to assure you are att€ctirrg tourists frcmat least 50 niles away? <br />Yakima River Canyon Bird Fest is a date specific shoulder-season event. We wiil <br />advertise on national birding iaebsites and through Facebook ads with a targeted <br />audience identified as birders and bird enthusiasts from around the Pacific <br />Mrthwest. <br />Our 2018 final report shows our online targeled audience locations for <br />all ads on Facebook, Living Bird Magadne, and Bird Watcher's Digest (they focus <br />on Seattle area, Spokane area, Portland area, and Vancouver BC area). <br />All our advertising will followthe required guidelines for branding as <br />specified in the grant. <br />KEENs website and FB pages and social media will identify funders and sponsors <br />with appropriate recognition. <br />Further ue will identify affinity events happening during the same time of year ir.t <br />Kittitas County as a way to identify opportunities io extend stays before and after <br />the event. <br />25t10 charactor linit <br />C Wlat strategies will you use to assisl in n€rketing all oF Kttitas Oounty as a tourisl destinalion with your <br />evenUproject f unding request? <br />Traveling to Kittitas County in the spring is one of the besl times to visit our area. <br />We will follow the rules of the contract on our marketing items with appropriate <br />logos, and will also u,ork to increase attendance by encouraging other activities <br />ltrhile here- <br />KEEN will use our social media accounts to share and cross-post <br />recreation, farmers markets, wineries and local brerreries to the same audience. <br />Birders travel thousands of miles to add to their 'li{e lists' and our festival will fall <br />right in betueen two complimentary festivals - the Grays Harbor Shorebird Festival <br />in late April and the Leavenra,rrrih Bird Festival in late May. <br />Birders plan their travel calendars to engage in as many birding opportunities as <br />they can, and this festival in May is the besi time to see colorful, diverse and rare <br />bird species in the Canyon. <br />To the extent possible. u,e will cross post to these other festivals and gain audience <br />and ad reach that uray. <br />Each attendee receives the Chamber handout packet in their event go bags, we <br />link to the Chamber website on our rrebsite, and vre put the hotel registration <br />widget on our websiie for ease of travel arrangements. <br />2500 character linit <br />Application Questions: Part 3 <br />4lCollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?