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Response 2.3: <br />*tvtdence <br />Application Questions: Part 2 <br />We estimated atterrdance numbers based on similar bird uatching festivals in the <br />state that regularly attract many hundreds of attendees. a survey rarie condlrcted in <br />2014, Kittitas County Tourism and Recreation Plan that identifies wildlife viewing as <br />the third nrost popular activity and among the highest day-trip e&enditure <br />category, and WA State SCORP with nearly 60% of tourists engaging in wildlife <br />viewing activities. <br />We further base our estimates on a survey of birders visiting the Yakima River <br />Canyon Scenic Byvtay tre conducted ia 2014. <br />Because of that survey, rle know that birders visiting the Yakinra River Canyon <br />Scenic Byuray are split equally betr,r,raen males and females with an average age of <br />61 years old and over. The majority of respondents lived in Western Washington <br />(King, Pierce, Skagit, and Snohomish Counties) with an income betra,een $100,000 <br />and $149,000. <br />Birders that participated in the survey said that they typically travel about 100 <br />miles, but will travel between '100 miles and 500 miles to seek out great birding <br />opportunities that have a wide variety and rare bird species. Several survey <br />respondents take yearly trips out of state or country for birding experiences. When <br />traveling for birding excursions a\,lay fronl home, most stay overnight for <br />approximately 2 nights in a motel/hotel. The ma.lority of birders who took this survey <br />said that they have been to the Yakima River Canyon Scenic Byrmy for birding <br />excursions. What they like best about the Yakima River Canyon Scenic Byraay is <br />the variety and number of birds that show up due to the diversity of habitat. <br />We also base our projections on use statistics thal vrc receive from the Bureau of <br />Land Managenrent about their recrealion sites in the Yakima River Canyon Scenic <br />Byvtay. Recently released use survey numbers show a steady and significant use <br />pattern in the Canyon thal shou,s nearly,400,000 overnight stays in the Canyon <br />during 6 months (May-Oct) in 2O17. <br />2500 charai*er liril <br />3lMeasuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. lnclude the <br />following information: <br />A. ls your project/event year-round or is it seasonal or dale-specific? Go to definilions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles arit,ay? <br />C. What strategies will you use to assist in marketing all of Kittitas Couniy as a tourist destinalion with your <br />event/project funding request?