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DELIVERABLE: Survey; Results from the survey presented in a report and PowerPoint, <br />both in graphic format. <br />BUDGET: $23,990 <br />4. TASK FOUR: DEVELOP THE ELECTION MESSAGE AND CAMPAIGN <br />MATERIALS <br />Using results from Tasks Two and Three and any COUNTY adjustments to proposed <br />transportation levels of service, develop the election message and outreach campaign <br />materials. This task will include developing a campaign theme, potentially up to 5 top <br />level messages, and up to 10 supporting messages. Materials will include one printed and <br />electronic fact sheet, website content, social media posts, and FAQs. CONSULTANT will <br />present draft election theme, messages, and draft campaign materials to focus groups <br />from Task Two and advise COL'L',-TTY of any desired adjustments from focus groups. <br />DELIVERABLE: Election message and campaign materials _ <br />BUDGET: $18,370 <br />5. TASK FIVE: DEVELOP OUTREACH CAMPAIGN STRATEGY AND IMPLEMENT <br />CONSULTANT will prepare an outreach campaign strategy and implement the campaign <br />with support from COUNTY. It is anticipated that various outreach techniques will be <br />utilized such as telephone outreach, enlisting levy champions to communicate messaging, <br />webinars with questionaries and other proven industry techniques. CONSULTANT will <br />advise the COUNTY on where to target efforts and the probable costs of each outreach <br />element. COUNTY will lead or support CONSULTANT efforts as identified in the <br />campaign strategy. CONSULTANT will identify who is to lead securing various <br />campaign products (CONSULTANT or COUNTY) and any third -party vendors likely for <br />support. <br />DELIVERABLE: Road Fund Levy election campaign materials and delivery of the <br />election campaign; campaign schedule. <br />BUDGET: $8,305 <br />TOTAL BUDGET: $85,840 <br />Page 2 of 2 <br />