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A <br />Sponts Tou rism : 2A20 Tactics <br />Adve;'tising <br />a) Google Search campaign {Google AdWords} for key words/phrases such as "sports facilities," <br />"ballfields," "practice fields" and "soccer fields." <br />E-newsletter <br />a) Create a twice-vearly e-newsletterfor an opt-in list from website and from eollected emails of <br />sports event planners, league leaders, officials, coaches and school athletic directors. <br />Partnerships <br />a) Partnerwith Ellensburg Parks and Recreation, Kittitas County Events Center, Washington Horse <br />Park and other local sports venues and businesses (possibly including CWUi io cross-prornote <br />ccntent on welrslte, e-newsletter and social media. {May require an addEtioslal ir*.rr:;tme*t !n <br />staff time for necesary colleboration-) <br />City of Ellensburg <br />Five-Year Tourisnr Strategic Plan <br />7 <br />v <br />2019 41