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Sports Tourism: Target Audiences, Messages <br />Primary Audiences <br />n Leaders of sports leagues and organizations in washington state <br />* coaches, identified through wlAA and other certification programs <br />u School Athletic Directors <br />n sports tournament and sporting event organizers (runs, cycling events, etc.) <br />n Sports camp organizers <br />Secondary Audiences <br />" Families of youth athletes <br />* Adult amateur athletes <br />x Event organizers for lesser-known sports or activities that can nrake use of the fields or othervenues/ including equestrian facilities <br />* lndividua{s who hunt and fish <br />Which Sports to Target? <br />Ellensburg currently has underutilized fields in Rotary Park, The first prioritywill be to target sportsthat utilize those fields inctuding baseball, softball and soccer. Sports like lacrosse could al-so be good <br />opportunities for open soccer fields. Targeting must take into account the current capacity of fields <br />and their competitiveness in attracting out-of-town sports visitors. A formal audit by the parks & <br />Recreation Department or an outside sports consultant can provide rnore detailed analysis to <br />determine sport "market readiness." <br />Ellensbr-rrg also has significant natural resources for running and cycling enthusiasts including trails,country roads and waterways-all of which are relatively free of traffiCand offer beautiful <br />surroundings. The disc golf course offers opportunities for play if not for full tournaments. The Kittitas <br />County Event Center offers facilities for equestrian events (assuming the Bloom pavilion opens late <br />spring 2019). <br />The greater Ellensburg area offers up blue-ribbon fly fishing, as well as upland bird and large game <br />hunting' While this is a smaller audience who tends to camp, Ellensburg offers a base .u*[ t* <br />supplies and entertalnment. <br />Sports Tourism Key Messages <br />* Ellensburg is close to home, in the center of Washington <br />; lt's a relaxing place where we make it easy to hold your event <br />r There's always something to do in Ellensburg (from the historic downtown to outdoor <br />adventure). lt's a fun and safe place for teams and their families outside of the competition, <br />* lt has easyaccessto exceptionalopen space, world-classfishing and upland bird and large game <br />hunting. <br />Ciiy r:f Elle nsburg <br />Five-'/ear Tourisrr Stralegic plafi <br />)t'19 4L