Laserfiche WebLink
L <br />2" <br />2 <br />Sports Tou risrn : 2022 Tactics <br />l\elviscry {iroup ane! Spor"t: Tourism Coordinatai <br />a) Review dedicated staff tirne and determine if it nrerits a 1.0 FT[. {kr/i:uld r*tlztir**delitienalinvesrmenl-! <br />Website Devel*pnrent <br />a) Maintain ancl improve spoft$ content. Adcr viereo to shor,v top sports venues. <br />Otrtre*ch <br />ai Continue or:treach, leacl tracking ancl management" <br />b) €row association.nietnherships, lookirrg irrto running ancl cycling sports. Expl:re Ameriean TrailRunning Association anel treconring a felturecl ,Traiilown.,l <br />c) Exhibit at Pacifie Northwest Youth Sports Expo ancl evaluate other tracle show opportunities. <br />Sociaf Meelia <br />a) Create anel manage separate Faeebook account for sports. Develop annnal social mec1iaeditorialplan, <br />b) lnclude organic ancl boosted po-sts^ <br />c) Promot€ sports facility video on Facebr:ok. <br />FrlbiicitV <br />a) lncluele unique sports angles into gen*ral tourisrn story mix. <br />b) Send out end-of'year news release on sports event economic impact to the community. <br />Advertisirrg <br />a) Assess performance of Google Search over time. lf still perfornring well, continae. <br />h) Add digital banner ads to be pfaced in sports-rerarecr websites such as: <br />I Washington youth Sports <br />* Washington youth Soceer <br />r Washingtan fnterseholastic Activities Associatisn <br />r Sports Fvents Magazine {onlinelweb} <br />r Sports planning G*ide iregionally targeted) <br />[-newslette r <br />al Maintaln twiee-yearly e-netrrsletter, consider refreshingthe !ook. <br />bl tf there is enough c,ontent,. increase frequency or devote one or two of these e-newsletters tosports other than those using the ball fields. <br />cl cofiinue to builc{ emai! list through website and contacts generated through sutreach. <br />Partnershipr <br />a) Continue prr?rlerships with all local sports venues, <br />City of E{lensburg <br />Frve-VearTaurl$m Strategir Flan 45 <br />4. <br />5 <br />7 <br />d. <br />2019