City of Ellensburg Capital-Unity Park Shade Tents

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Appe nd ix A: Executive I nte rviews POSITIONING QUOTES OF NOTE, CONTINUED These are quotes that express commonly held ideas or were especially important to note. "A place to explore/play; known for leisure." "We have a mile stretch of Yakima River within walking distance of downtown." "The Yakima River and trout fishing are certainly attractions that can grow." "Hundreds of miles of bike and hiking trails connect to Etlensburg. One of aur main facuses rs fo improve walking paths and trails." 'We're a universitv t lot of young people and diversity adds to a feeling of vitatity.' "Our ties to CWU offer a lot to the community,but we're not o colleqe town." AUDIENCE COMMON THEMES These are the most commonly expressed ideas reloted to these questions. WHATTYPE OF TOURISM WOULD YOU LIKE TO SEE GROW? WHO DO YOU WANTTO ATTRACTTO ELLENSBURG?. The West side is our best source of tourists ' Meetings and conferences, but we really need a conference center. We can host small groups of up to 200 ' Sports teams-youth and adult. May require facility improvement and staffing ' We want to attract people with disposable income, highly-educated, recently retired and interested in the artsr Downtown audience is empty nestersi they have the freedom and money to travel. Adult leisure travelersr Millennials who are looking for cool and sharable experiences ' Ellensburg lacks family-friendly amenities AUDIENCE QUOTES OF NOTE These are quotes that express commonly held ideas or were especially importont to note. "As far as visitors, we seem to see mostly empty nesters . #1- attroctions for out-of-town guests are the rodeo and the university. Adventure seekers go to Roslyn - Ellensburg isn't their destination." "VVe clter to the alder crowd - empty nesters. t'd like to grow the younger couples. People tooking for goad beer, good food, outdoor recreatian. Somewhere to hike, listen to live music, get o beer." "l'd like to see us do more with CWU alumni! "We can attroct fomilies through athletics, but they alwoys ask, 'What do you do here?' We don't have o lot of family activity options." "Explorers, adventure seekers...they have more disposable income than families." "ln generll, Ellensburg is welcoming to adult alumni and pdrents, Sornetimes there is friction with students and businesses dawntown. But u student's bad experience with a downtown business witt impact their interest in being o future tourist here." City of Ellensburg Five-Year Tourism Strategic Plan 2019 59