City of Ellensburg Capital-Unity Park Shade Tents

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Appendix A: Executive lnterviews POSITIONING COMMON THEMES These are the mast commonly expressed ideas reloted to these questions. HOW DOES IT STAND OUT FROM OTHER WEEKEND DESTINATIONS?. Festivals and eventsn Music...maybe {between festivals, events, live music downtown and CWU's program) r Craft beer and other adult beverages"..mayhe " Yakima River and trout fishing ' We have miles of walking and biking trails; you don't have to be an athlete to enjoy the outdoors r (The rodeo and Western heritage was not called out here, although it was mentioned in what is Ellensburg known for.) WHAT WOULD YOU LIKE ELLENSBURG TO BE KNOWN FOR?, Festivals and events ' Western way of life. Music. (Festivals, events, live music downtown and CWU's program) r Beer. "Maybe we're an upcoming beer, jazz, music town?"r Art. Ellensburg is affordable and friendly to artists, so there's a growing presence. . Leisure. A place to get away from work. . Ecotravel: fly fishing, hiking, biking and other back-to-nature outdoor recreationr A step back to the past. "For me Ellensburg is about history, art and recreation. Being a historical place is not iust about buildings and landmarks, it's about preserving the community, its culture and sharing that with others." POSITIOI\IlNG QUOTES OF NOTE These are quotes that express commonty held ideas or were especially important to note. "! don't want Ellensburg to be kitown for anything different than who we are/what we have today." "Ellensburg's strengths and distinctians are that it is in o sweet spot. lt isn't crawded, it's not too expensive it's easy to park, has reasonably gaod weathe1 and hos great outdoar activities." "Unlike Leavenwarth or Winthrap, the activities chonge so there's a reason to come back. That's a reoccurring theme I hear from people who come from out of town; we always have some fun activity going on," "You con't hove festivals all the time, but you can have a festive atmosphere ullthe time. Ellensburg should have more street vendors and the city needs to help make that happen." "Central has a well-known music program. Businesses bring in music. We have Jazz in the Valley and Buskers in the Burg. The Gorge is close." "!'m not sure people here would agree on one thing, unless events is our thing." "l'd like fo see us play up the Western way of life. Leavenworth did Bavarian, we should do Western. I see us appeoling to the city dwellers who find the country life appeoling." "The rodeo is still very importanl but the western theme for Ellensburg is waning. aur culture has changed;'we dre more and mare influenced by the College and by the "wet" side." "Don't hang our hats on it (the rodea)...someday soon the treatment of animsls in a radeo may be recognized as nat a good thing to do.' City of Ellensburg Five-Yei r Tour'isrn Straregic Pla rr 2019 58