City of Ellensburg Capital-Unity Park Shade Tents

Home Browse Search

Appendix A: Executive lnterviews RESOURCES COMMON THEM ES These are the most cammonly expressed ideas related to these questions. WHAT ARE YOUR OVERALL IMPRESSIONS OF MYELLENSBURG.COM AND OTHER LOCAL TOURISM SITES? WHAT ARE YOUR THOUGHTS ON THE CURRENT MARKETING CAMPAIGN?. MyEllensburg does a good job of making Ellensburg appealing/very outdoorsy ' Various websites contain a lot of information, but there's no one place for visitors to get all local information (And, no place for local event planners to consult for what's happening on specific dates.) . MyEllensburg website and campaign do not show diversityr Website doesn't offer any information for meeting plannersr ls there too much information on the website? ' There's not a lot of curated trip planning on the website WHAT WORKS AND WHAT IS MISSING AT THE PHYSICAL VISITOR CENTERS?. A downtown visitor center is beneficial, but only if it is open more hours. Shared/co-located Ellensburg and CWU visitor center presence. A visitor center/information kiosk at Exit 109- Current charrtbei iocation disiaiii frorrt duwrtiowrr shops arrd needs "Visitor Center" specific signs RESOURCES QUOTES OF NOTE These ore quotes that express commonly held ideas or were especiolly important to note. "Marketing compaigns can come and go, but the website should be consistent. I search on "visit" vthen loaking for places to go, so I'm used to going to VisitSeattle.org or TravelPortland.com. The URL is very simple and it just says what it is. When I Google 'Visit Ellensburg' I get a bunch of different sites." "Most people that come to the visitor center want the paper form. Five years from now, it'd be great to see a digitalvisitor directary in high trafficked oreas in town." "Consider an ulumni office in Downtown Ellensburg. People come over on the weekend and the office at the college is closed. Freshmen students often don't like Ellensburg because there's nothing for them to da, but by the time they are seniors the love it here, They have to leave for jobs, but they like cominq back." "How great would it be to encourage/invite residents to go to our visitor centers? (This would show the community that we're here for you first, then visitors-and get their opinions an the experience, what there is to do, so they con better promote and invite friends and family too)." "Having o visitor center in downtown is great, but there needs to be better signoge and hours." "Wayfinding around Ellensburg is still a problem. We were recently in Bend Oregon and they have a fantastic visitar center with a lot of information and localflavor. (lt is an extension of the Place to Play theme and offers a lounge.)" "There may still be a generation of tourists who use visitor centers, but I have never personally gone into one. lthink os times change, we have to change what we offer." "We are doing a much better job of telling stories. Good videos that are really popular inside and outside of Ellensburg." "Love the video on the web; don't love the word gome theme." City o{ Ellensburg Five-Year Tourism Sirategic Pian2019 60