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Appendix A: Executive lnterviews <br />GOALS COMMON THEMES <br />These are the most commonly expressed ideos related to these questions <br />HOW IMPORTANT IS TOURISM? <br />WHAT WOULD YOU LIKE TO SEE HAPPEN IN THE NEXT FIVE YEARS? <br />' Tourism is important and will become an increasingly important part of the economy <br />' Grow tourism to help sustain local businesses, Become the destination, not a stop along the way to somewhere else <br />' Align tourism goals with community goalsr Become the place where people from Western Washington go to relax and have funr Become a destination for regional meetings and conferences. Become a destination for sports tournaments <br />' Maintain and grow the rodeo to gain momentum going into the 100th anniversary rodeo in <br />2023 <br />GOATS QUOTES OF NOTE <br />These are quotes that express commonly held ideas or were especially important to note. <br />"We need tourists. Residents visit our businesses and make one to three purchases a month-this <br />isn't enough to sustain our businesses." <br />"l'd like to see tourism continue to grow at a nice pdce, ds it has." <br />"l don't think we should try to become onother Leovenworth (tourism-dependent economy)." <br />"What benefits tourists should olso benefit the community and makes for a more duthentic <br />experience for the visitor." <br />"lthink the community will support more investments in tourism if they cun be shown how <br />meetings, sp.orts events, etc. can bring business to local restaursnts ond stores." <br />"l think the community is divided on bringing more people into town." <br />"There's a large group (of residents)that says (CWU) students are ruining our town." <br />POSITIONING COM MON THEMES <br />These ore the most commonly expressed ideas related to these questions. <br />WHAT IS ELLENSBURG KNOWN FOR?r We're in the center of everything (and a shorter trip from Western WA than Walla Walla). "There's always something going on" (events and festivals) <br />' Good weather. We don't have a fixed image. Smalltown feel. Relaxed and welcomingr Outdoor recreation, the scenery <br />' Quiet little ranching and college town <br />' The rodeo and Western heritage -"A touch of the West,, <br />Ciiy of Eliensburg <br />Five-Year Tourisr"n Strategic Plan <br />201"9 57