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1.. <br />2 <br />3 <br />5, <br />6 <br />Sports Tou ris m: 2022Tactics <br />4. <br />Advisory Group and Sports Tourism Coordinator <br />a) Review dedicated staff time and determine if it merits a 1.0 FTE. (Would require additional <br />investment.) <br />Website Development <br />a) Maintain and improve sports content. Add video to show top sports venues. <br />Outreach <br />a) Continue outreach, lead tracking and management. <br />b) Grow association memberships, looking into running and cycling sports. Fxplore American Trail <br />Running Association and becoming a featured .,TrailTown.,, <br />c) Exhibit at Pacific Northwest Youth Sports Expo and evaluate other trade show opportunities. <br />SocialMedia <br />a) Create and manage separate Facebook account for sports. Develop annual social media <br />editorial plan. <br />b) lnclude organic and boosted posts. <br />c) Promote sports facility video on Facebool<. <br />Publicity <br />a) lnclude unique sports angles into generaltourism story mix. <br />b) Send out end-of-year news release on sports event economic impact to the community. <br />Advertising <br />a) Assess performance of Google Search over time. lf still performing well, continue. <br />b) Add digital banner ads to be placed in sports-related websites such as: <br />' Washington Youth Sports <br />r Washington Youth Soccer <br />r Washington lnterscholastic Activities Association <br />r Sports Events Magazine {online/web} <br />r Sports Planning Guide (regionally targeted) <br />E-newsletter <br />a) Maintain twice-yearly e-newsletter. Consider refreshing the look. <br />b) lf there is enough content, increase frequency or devote one or two of these e-newsletters to <br />sports other than those using the ball fields. <br />c) Continue to build email list through website and contacts generated through outreach. <br />Partnerships <br />a) Continue partnerships with all local sports venues. <br />City of Ellensburg <br />Five-Year Tourism Strategic plan 45 <br />7 <br />8. <br />?019