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Sports Tou ris m: 2023 Tactics <br />L Website Development <br />a) Maintain sports content. <br />3. Outreach <br />a) Continue outreach, lead tracking and management. <br />b) Continue association memberships and tradeshow outreach. <br />4. SocialMedia <br />a) Continue posting and boosting to Ellensburg Sports Facebook. <br />5. Publicity <br />a) lnclude unique sports angles into generaltourism story mix. <br />b) Send out end-of-year news release on sport event economic impact to the community <br />6. Advertising <br />a) Assess Google Search and digital display advertising. lf performing well, continue. <br />7. E-newsletter <br />a) Maintaine-newsletter, <br />8. Partnerships <br />a) Continue partnerships with local sports venues, <br />Sports Tou risnr : 2024 Ta ctics <br />1. <br />1 <br />4. <br />5. <br />Website Development <br />a) Maintain sports content, <br />Otttreach <br />a) Continue outreach, lead tracking and management. <br />SocialMedia <br />a) Continue posting and boosting on Ellensburg Sports Facebook. <br />Publicity <br />a) lnclude unique sports angles into generaltourism story mix. <br />b) Send out end-of-year news release on sport event economic impact to the community <br />Advertising <br />a) Assess Google Search and Digital Display advertising. lf performing well, continue. <br />E-newsletter <br />a) Maintaine-newsletter. <br />Partnerships <br />a) Continue partnerships with local sports venues, <br />City of Ellensburg <br />tri',^ V^ar T^.,.i-^: Cr'-+^^i^ Dlrhr rvr--rEor ruuri)rrr J(rc(i6.L r r€rr <br />6 <br />7 <br />8. <br />2019 46