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Sports Tou ris m: 2021- Work Outline <br />1. Advisory Group and Sports Tourism Coordinator <br />a) Determine if support is needed beyond connecting planners to facilities to make Ellensburg <br />more competitive as a sports event location. Consider expanded support to enhance or provide <br />the following: (Would require additional investment.) <br />. Guided site visits and tours <br />. Localvolunteerrecruitment <br />. Grant programs to encourage hosting events in Ellensburg <br />. Transportation assistance (arrange for shuttles to and from hotels, etc.) <br />2. Website Development <br />a) Maintain and improve sports contents. <br />b) Developing and post a Sports Event Planning Guide on the website. (Would require additional <br />i nvestrnent.) <br />3. Outreach <br />a) Begin proactive outreach. Make connections with and offer tours to officials from targeted <br />groups, tracking contacts in Salesforce. Track leads, contacts and field reservations. <br />b) Continue association memberships. <br />c) Exhibit at Pacific Northwest Youth Sports Expo and evaluate other trade show opportunities. <br />Ltevelop trade show booth/materials for exhibition. <br />4. Social Media <br />a) Assess need/ability to manage a separate Facebook account for sports. <br />b) lnclude organic and boosted posts as part of overallsocial media editorial plan. <br />5. Publicity <br />a) lnclude unique sports angles into generaltourism story mix, (RC Scale Hydro Racing for <br />example.) <br />b) Send out end-of-year news release on sports event economic impact to the community. <br />6. Advertising <br />a) Google Search campaign (Google AdWords) for key words/phrases such as "sports facilities," <br />"ballfields," "practice fields" and "soccer fields." Review Year L key word performance. <br />7. E-newsletter <br />a) Maintaintwice-yearlye-newsletter, <br />8. Partnerships <br />a) Continue partnerships with all local sports venues. <br />City of Eiienshurg <br />ci,,^ v^-. r^,,.i..* c+/5+^^i^ nt--.r rr/e- rco' rvurr.)rrt Jlr drqSr! tldjr <br />2019 44