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Response 2.1 * Response 2.2 * Application Questions'. P arl 2 V'/hy would lorrrists travel lo Kitlitas Colrnly io attend you. evenyactivityfacility? The Horse Park has become a destination for many Northwest horse people and beyond because of the beautiful setting. wide range of facilities and convenient central location. Other factors that draw event organizers are the quality of arena grooming and knowledgeable customer service. These are not characteristics found in many other facilitles in Washington state or elsewhere. and will continue to attract a range of competitions from a large and diverse marketplace. ln addition. the local area provides a growing array of other recreaiional oppodunities and visitor amenities that will further attract tourist to visit and return. As long as the Park continues to host large events we will draw visitors from over 50 miles away because that rs where the horse populatron is concentrated. And since we rarely host one-day events, those visitors will stay overnight anywhere from 1 to 6 nights for a show, spending money on lodging, food. beverages. fuel. supplies and servtces_ 2500 characler hrit Describe th-- priol success of your evertlaclivttyllaoltty in a&.aclion toLtists. We obtained residence information from 3.909 visrtors this year, who came from throughout Washington, 20 other states and Canada. This number reflects the padicipants who register for recreational riding and events. lt does not include oiher visitors such as spectators, event staff, volunteers, vendors, officials. family, trainers, grooms, etc. lncluding these additional visitors and the number of days people were on site, we estimate we had a total of 20,700 visitor days this season, with 85% of those visitors residing more than 50 miles away. Please refer to the Visitor and Economic Metrics Table for annual results since 2014. 2500 characler linrit 3l lmpact Response 3: Measurlng Results * Desc.ibe lroy, you r/ill prarloie your evenllactivity:f:tcility ts afir:tci tourisls. We create and distribute videos, pictures, flyers and other methods that demonstrate the facilities we have and are developing, and the scope of activities the Park can host. We need lo continue this effort and provide more specific visual nraterial about the covered arena, RV hook ups, stalls, dry camping..jumping materials available, lunging and wash rack areas, PA systems, etc etc. That is the detailed information event organizers and recreational riders want to know when making a decision about visiting the Park. These nraterials are made visible onsite, emailed and posted on ourwebsite and Facebook. and shown at meetings. Links are made with other websites thai furlher promote the Park. We also do some print adveriislng when appropriate, and that may prove to be a good tool for reaching nonequine audiences. People who are making reservations to come to the Park do so through our website and online system which is a very effective oppofiunity for us to promote the venue. The best promotion of all is testimonials and word of mouth endorsements from people who have visiied the Park. To do so we need to keep developing and maintainrng the Park and providing excellent customer service through ongoing operaiions. 2500 char zrcter lirnit Application Questions: Part 3