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Response 1: <br />ProjecVEvent <br />Description * <br />The Horse Park's mission is to build, promote, operate and sustain the premier <br />destination for horse activities in the Pacific Nodhwest. Our target market includes <br />Washington, Oregon, ldaho. Montana, California, and British Columbia and is <br />comprised of very diverse english and western horse-related interests and <br />disciplines. lt includes amateurs and professionals, people of all ages and skill <br />levels. <br />Our marketing objectives lor 2022 are lo: <br />1. Retain the B large events we currently host and to attract more as opportunities <br />arise; large events do not change venues often and have a long lead time for <br />relocating. We want to book large shows of 150+ horses that run 2-4+ days thereby <br />causing more visitors to stay overnight. Overnight stays increase Park revenues <br />from stall fees, RV camper hook-ups. arena fees and oiher use charges. Having <br />people stay also increases opportunities for visitors to patronize local businesses. <br />2. Continue to attract and host a wide variety of medium and smaller size shows, <br />clinics and camps. We attract many smaller clubs and groups that each have their <br />own needs and focus. and often are able to handle more than one ofthem <br />simultaneously. <br />3. Keep stakeholders informed aboul proposed land sale and development plans <br />bordering the Park, new amenities that help make the Park more turn-key for event <br />organrzers, and staffing progress after a very difficult labor market this year. <br />4. Make additional improvements to our online software products we use to provide <br />information (website and Facebook primarily) and handle visitor registrations. <br />ln sumnrary. following the challenges of the Covid pandemic, we hope to rebuild our <br />overall visitor count by actively marketing our facilities and capabilities and the <br />healthy outdoor environment we provide. We will put special emphasis on the new <br />large covered arena that opened in May of this year. Finally. we will continue to <br />upgrade use of online systems to draw people to our website and allow us to <br />communicate effectively with returning and new visitors. <br />25u0 rharacier l;rni1 <br />Video Link Please pro,/,de us lilk lo a briei iiideo sBflmary of you crga[izaiio]r's event'project You 1'1ra-t lle l)r€scltt at th{l <br />O&A ryreetirrg in Ncvernber lo rllali{y fr' 1ll]ding. <br />https://www. youtr"rbe. com/watch ?v=C 1 qBRj- <br />hvk4 <br />List of lntended Use of Funds* <br />$7,500 photo, video, website and mapping <br />enhancements <br />$7,500 additional improvements in online sofiware <br />processes <br />2l Supporting Kittitas County as a tourism destination <br />'1. Away frot-tr their place of residence or business and staying overnight in paid accommodations: <br />2. To a place filty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.