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Web Design and Hosting <br />Tourism- Related Content <br />Equipment Hire <br />Entedainment <br />2l Supporting Kittitas County as a tourism destination <br />1. Away from lheir place of residence or business and staying overnight in paid accomn-rodations, <br />2. To a place fifty miles or moie away.frorr their place of resrdence or business for the day or staying overnight <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1 *',;'Jht woul.l ioilrisls travel to Kiiliias Cotrnly io atiend yoij. evell,'aci;vity,,i.icility? <br />Year round visitor campaign: We will be utilizing the recommendations from the <br />Arnett Muldrow nrarket analysis and downtown master plan to continue our strategtc <br />messaging to travelers that are considering visiting Roslyn. Roslyn draws visitation <br />frorn the history buff to the recreationist. and we work to educate them on why to <br />visit our downtown core and beyond, and how to respectfully do so. lf the Roslyn <br />Downtown Association uses a conservative average annual nunrber of visitors al <br />215 per week (more during peak season. less during slow season) to acconrmodate <br />for an average throughout the year and calculates at 25% staying overnight {30% of <br />travelers are leisure travelers perthe tourism office). 215 travelers x 23% (increase <br />statistic fronr Arnett Muldrow study) x 52 weeks = 2,571with 25% staying overrright <br />= 643 annual hotel stays, plus estimated hotel stays" 643 annual hotel stays x121.74 <br />(avg daily rate: STAR Reporlforthe county accornr.nodations) = $78.105 jn hotel <br />spending. <br />250ii charaiier liilil <br />Response 2.2 *I"lescfille ihe ysnor si.lccess ol your evertt"aciivilylfacilily iil atiraclloit toNilsrs. <br />According to event survey results. over half were visitirrg from 50 miles away or <br />more. and we foresee this statistic to continue inla 2022 and beyond. Our markeiing <br />to travelers has ramped up in 2021, developing our lnstagram. and growing it from 0 <br />followers up by 87,800% to over BB0 YOY and our Facebook audience by 76% <br />YOY- where we share the attractions and business offeiings of our communiiy. <br />The Kittitas County Chamber has done an outstanding job tracking the data and <br />guiding the RDA's efforts. The Chamber of Commerce and RDA will continue to do <br />surveys. review google analytics. sales comparisons. and tax receipts comparisons <br />to verify future data. <br />These are numbers provided to tell you the response of Roslyn's story. and lhe <br />growth in interest from travelers to learn more about it. Yet, we also have everyday <br />successes throughout the year that we gei to help influence travelers. and <br />encourage revisitation. Our success is the success of each business owner <br />dowrrlown. and economic development in the county as a whole. <br />Roslyrr Downtown Association is a Washington State Main Street designated <br />comnlunity, and we embrace the full tourist potential and experience nationally. RDA <br />hosted events and provided additional supporl to other local events for numerous <br />community groups and business owners over the years, and it is our mission to <br />continue this work, while keeping up with the growth of our fast-developing region. <br />Through accurate promotion and destination marketing efforts. we can continue to <br />tell a compelling story and siay consistent with our year over year growth in <br />attracting travelers. <br />25110 chara.:e:. li'11it <br />Application Questions . Part 2