LT-2022-003-Roslyn Downtown Association

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3l lrnpact Response 3. Measuring Results* D-.scrille how yol.t ,,./ill [jf or-']ot€ ycLt evenl;'adivity,riaciljty to atlra.t tuL| lsls The Roslyn Downtown Association provides the Chamber's Cerrtral Washington Visitors Guide. the Tribune's Explore the Kittitas county guide and the local Visitors Map at the RDA visitor center and event welcorne tables. we also direct visitors to the centralwashingtonoutdoor.com county tounsm website and Chamber of Commerce website to learn more about traveling in our country as a whole. The Kittitas County Chamber has taken the lead in working with the RDA and will provide social media insights and Google Analytrcs that will help with the rneasurement from the online marketing channels. we will continue to monitor onljne activity and rncreases in traffic event registrations, when applicable. will help with tracking information zip codes. overnight stays, etc. we promote things to do to travelers through digital marketing tactics such as search engine optimization, conteni developmeni on our website, newsletter marketing, social media marketing and ad campaigns. as well as raclio advertising. video development. and print advertising. To errsure that we are attracting an audjence from outside of ihe couniy as opposed to local aitendance. we will track attendees via surveys at our supported community events to gain data on where they are trave{rng from, their plans on lodging. and how they heard about the event. to better pinpoint what marketing strategies are ntost effective to reach these audiences in the future. we can utilize website traffic and digital marketing data to understand the proxitrity of Roslyn's biggest fans, and develop deeper strategies to target them wiih ads and information. On top of this, we work directly with the hotels on collecting daia on root-n stays rn relation to events. We analyze STAR reports to see if the peak accommodation demand correlates with events or activities in the downtown. and conduct event surveys that include a request for zip code. how they heard about the event. whether or not they are stayrng overnight in a hotel. The RDA reviews and discusses all methods and therr corresponding data with the Kittitas County Chamber Tourism office to ensure we are promoting our events and projects in a way that captures tourism audiences. 250C character limii Application Questions: Part 3 4l Collaboration lfyour organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration *The Roslyn Downtown Assocration actively works with the Chamber of Comnrerce and Ceniral Washrngton Outdoor County tourism to promote events to a wide- ranging audience. we will have distribution points throughout fire downiown core to have information about the local area and expand county-wide information, including the visitor's Guide, the Kittitas County maps, Tribune visitols guide. etc. We wrll utilize the chamber's channels to promote the efforts of RDA on their website, calendar. emails to members, and have RDA materials at the visitor centers. RDA meets with downtown business owners, City and County personnel, Rotary. School District, and other community organizations around the region sharing, listening. and learning about their respective community effods and activities- Also, the RDA recently partnered with Forterra. These relatronships shine a light on all of our collective endeavors. 250CJ rharacter lirnil