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4.2 Promoting Local <br />Business *-- Feedl:ack from partrcipating venues in 2021 suggested thai it was very beneficial <br />for their busrness to have alcohol. general beverages. and food sales al the venLtes. <br />3nd thus not lo have us compete lvith then at th'e Rol3ry PavilionlMain Stage area. <br />\A/e will be discussing th;s resull as a board and will integrale tlris information rnto <br />orrr ner,v festlval pl:n. and [itese chan!,es are rellected in cur proposed budget for <br />2022 Wtlh this clear benefit to the venrres ln mind, we would decrease some <br />income. bul also srgnificantly reduce our board and vclr:nteer eflort and expenses- <br />Our new collaboration v'rith the Dowtrtown association will benefit tl:is plannlnq and <br />discussion greatly. <br />-- We plan on usin3 social n]edra ntarketing, radio ads. sending brochures <br />thioughout Washirrglorr Staie, lourisnr ads. <br />'te\,vspaper <br />ads, online adveriis;nLj. <br />discounled ticket prornotions and crcss promotions wilh lodging estabiishntents. <br />--By developing our on-line netvslelterlargeting past attendees. we can keep our <br />palrcns engaged rn whai this year's festival will be offering as weli as conneclil]g <br />the,n with other €vents iri our area. The atlendee lisi is {,lerived froiri our POS sales <br />during the festival as well as whal the Chantber seils Showcllx sales ancl our <br />maiirng list thai rnclrJcles Email aodresses. <br />--ln20 19.\,vesenl 851 donatianlettersi536ot65-o.iowereot,tof KittitasCounlyand <br />35% were out of Washrngton Staie). The nrailing included our brochure adverlisin.o <br />oLrr {est;val and outltning other local events haspening that weekend. <br />- We will continue lo explore with lodging estabiishrrients the possib;lity ol creating <br />value packages far those who atlerd the fest,val. At least fcur-of them rndtcated <br />rnterest irr a potential partnership. <br />-- We are also con3idering offelng swag bags (in collaiJoration 'irith EDA) or other <br />inq6n11v.. tied tc a survey opportunity to the lodging establishnrenls fcr those <br />attending ihe festival. This should help us have a belte| counl on festival attendees <br />staying in town, <br />iJit)Ll ahar e.tler l;:lil <br />4.3 Host Hotel*r5 irlij',r I jtsi | 1.a|a1t /t: i .1 ; t.)r :tr:lt |: ?tac: .ii ,-:r; .ii ti!. 'j,.1{ l <br />Nc <br />e Yes- Hotel Windrow & EcorioLodge {for the artists) <br />5l Future Plans <br />Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket sales, <br />event sponsors, and other cost-recovery models.