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Web Design and Hosting <br />Tourism- Related Content <br />Equipment Hire <br />Entertainment <br />2i Supporting Kittitas County as a tourism destination. <br />'1. Away from their place of residence or business and staying overnighi in paid accomnrodations; <br />2. To a place fifty miles or moie away.from their place of resjclence or business forthe day or staying overnight, <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1 *,/hy woulC iour:sts lravel io Kiit;tas CoUnly 1o alteilil ycrj. everrl,activttTri.lciliiy? <br />Year round visitor campaign. We will be utilizing the recommer:dations from the <br />Arnett Muldrow market analysis and downtown master plan to continue our strategrc <br />messaging to travelers that are considering visiting Roslyn. Roslyn draws visitatjon <br />frot'n the hrstory buff to the recreationist, and we work to educale them on why to <br />visit our downtown core and beyond, and how to respectfully do so. lf the Roslyn <br />Downtown Association uses a conservative average annual number of visitors at <br />215 perweek (more during peak season. less during slow season) to acconrnrorlate <br />for an average throughout the year and calculates at 25% staying overnight {30% of <br />travelers are leisure travelers perthe tourism office). 215 travelers x 23% (increase <br />statistic fronr Anrett Muldrow study) x 52 weeks = 2.571 with 25ok staying overnight <br />= 643 annual hotel stays. plus estimated hotel stays.643 annual hotel stays x121.74 <br />(avg daily rate: STAR Reportforthe county accommodations) = $78..1 05 n hotel <br />spending. <br />2500 ch,rra.ie. lr11lt <br />Response 2-2 *ilgscrille !lle prior sUrcess ol yout eve,tlr'acii\_;iiyfa0lity iil aliraaltort lo!rsis. <br />According to event survey results. over half were visitirrg from 50 miles away or <br />more. and we foresee this statistic to continue inlo 2022 and beyond. Our marketing <br />to travelers has ramped up in 2021. developing our lnstagram. and growing it from 0 <br />followers up by 87,800% to over 880 YOY and our Facebook audrence by76% <br />YOY- where we share the attractions and business offerings of our community. <br />The Kittitas County Chamber has done an outstanding job tracking the data and <br />guiding the RDA's efforis. The Chamber of Commerce and RDA will continue to do <br />surveys. review google analytics, sales comparisons. and tax recetpts compatisons <br />to verify future data. <br />These are nunrbers provided to tell you the response of Roslyn's story. and the <br />growth in interest from travelers to learn tnore about it. Yet, we also have everyday <br />successes throughout the year that we get to help influence travelers. and <br />encourage revisitation. Our success is the success of each business owner <br />downtown. and economic development in the county as a whole. <br />Roslyn Dowrrtown Association is a Washington State Marn Street designated <br />comnrunity, and we embrace the full tourist potential and experience nationally. RDA <br />hosted events and provided additional support to other local events for numerous <br />community groups and business owners over the years. and it is our missron to <br />continue this work, while keeping up with the growth of our fast-developing region. <br />Through accurate promotion and destination marketing efforts, we can continue to <br />tell a compelling story and stay consistent with our year over year growth in <br />attractirrg travelers. <br />2500 characie. linlil <br />Application Questions'. P art 2