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3l lrnpact Response 3: Measuring Results* Describe now yot.i t/ill prglltole yout evenli'activityiiacility to attta.t tgirrisis. The Roslyn Downtown Association provides the Chamber's Central Washington Visitors Guide. the Tribune's Explore the Kittitas colrnty guide and the local Visitors Map at the RDA Visitor Center and event welcotne tables. We also direct visitors to the centralwashingionoutdoor.com county tourism website and Chamber of Commerce website to learn more about traveling in our country as a whole. The Kittitas County Chamber has taken the lead in working with the RDA and will provide social media insights and Googie Analytics that wjll help with the measurement from the online marketing channels. we will continue to monitor online activity and increases in traffic event regtstrations. when applicable, will help with tracking information zip codes. overnight stays, etc. we promote things to do to iravelers through digital marketing tactics such as search engine optinlization. content development on our \,vebsite, newsletter marketirrg, social media marketing and ad campaigns. as well as radio advertising, video development, and print advertising. To errsure that we are attraciing an audience from outside ofthe county as opposed lo local attendance. we will irack attendees via surveys at our supported community events to gain data on where they are traveling from, their plans on lodging, and how they heard about the eveni. to better pinpoint what marketing strategies are nrost effective to reach these audiences in the future. we can utilize website traffic and digital marketing data to understand the proxirnity of Roslyn's biggest fans. and develop deeper strategies to target them wiih ads and information. On top of this. we work directly with the hotels on collecting data on roonr stays in relation to events. We analyze STAR reports to see if the peak accommodation demand correlates with events or activities in the downiown, and conduct event surveys that include a request for zip code, how they heard about the event. whether or not they are staying overnight in a hotel. The RDA reviews and discusses all methods and their corresponding data with the Kittitas County Chamber Tourism office to ensure we are promoting our events and projects in a way that captures tourism audiences. 2500 char a.ie. limii Application Questrons: Part 3 4l Collaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration*The Roslyn Downtown Association actively works with the Chamber of Comnrerce and Cerrtral Washington Outdoor County tourism to promote events to a wide, ranging audience. We will have distribution points throughout the downiown core to have information about the local area and expand county-wide information, inclLrding the visitor's Guide, the Kittitas County maps, Tribune visitor's guide, etc. We will utilize the chamber's channels to promote the efforts of RDA on their website, calendar. emails to members. and have RDA materials at the visitor centers. RDA meets with downtown business owners. City and County personnel, Rotary, School District, and other community organizations around the region sharing, listening, and learning about their respective community effo(s and activities. Also, the RDA recently partnered with Forterra. These relationships shine a light on all of our collective endeavors. 2500 characte r limil