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GOALS AND OBJECTIVES <br />III. GOALS AND OBJECTIVES <br />The Airport's goals and objectives were developed to preserve, build on, and leverage the <br />Airpoft's strengths; address and remedy the Airport's weaknesses; seize and capitalize on <br />the Airport's opportunities; and manage or, if possible, eliminate the Airport's threats. <br />Based on the Airport's mission and vision and the Strength, Weakness, Opportunities and <br />Threats (SWOT) analysis, team members provided recommendations for goals to be <br />reached in order to realize the Airport's mission and vision. The SWOT analysis results are <br />found in Appendix lll SWOT ANALYSIS. The final goals and objectives are based on the <br />SMART modell. <br />1 A detailed explanation of the SMART model can be found in Appendix I Airport Strategic Business Plan <br />Overview <br />2 <br />MrsstoN The Mission of Kittitas County Airport - Bowers Field is to operate and develop the <br />Airport and lndustrial Park in a safe and efficient manner to encourage the <br />availability of high-quality aviation and non-aviation products, services, and facilities; <br />support professional aviation education programs; enhance the economic benefit <br />for the County; and support local and regional emergency preparedness. <br />vtstoN The Vision for the Kittitas County Airport - Bowers Field is to be the leading Central <br />Washington regionalgeneralaviation airport that is a vital and self-sufficient center <br />of air transportation and economic activity. <br />GOAL 1 lncrease the capital investment in revenue generating assets at the Airport by forty <br />percent (40%lbV the end ot2O24 <br />GOAL 2 Secure the development and/or operation of new aeronautical and aerospace <br />products, services, and facilities bV 2O24 <br />GOAL 3 Increase the economic impact of the Airport on the community by twenty percent <br />(20%lbV the end ot 2024 <br />GOAL 4 lmprove and enhance the safety, security, and efficiency of the Airport's airside <br />infrastructure by the end of 2023 <br />Airport Strategic Business Plan, 07 12612021