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Response 3: <br />Measuring Results* <br />Descriire holv you will promole your evesUactivityifacility to attracl tourisls. <br />Yakima River Canyon Bird Fest is a date specific shoulder-season event. We will <br />advertise on national birding websites and through Facebook ads with a targeted <br />audience identified as birders and bird enthusiasts from around the Pacific <br />Nodhwest. <br />Our 2018 final report shows our online targeted audience locations for <br />all ads on Facebook, Living Bird Magazine, and Bird Watcher's Digest (they focus on <br />Seattle area, Spokane area. Portland area, and Vancouver BC area). <br />All our advertising will follow the required guidelines for branding as <br />specified in the grant. KEENs website and FB page and other social media will <br />identify funders and sponsors wiih appropriate recognition. We will identify affinity <br />events happening during the same time of year in Kiititas County as a way to identify <br />opportuniiies to extend stays before and after the event. <br />Traveling to Kittitas County in the spring is one of the best times to visit our area. We <br />will follow the ruies of the contract on our marketing items with appropriate logos, <br />and will also work to increase attendance by encouraging other activities while here. <br />KEEN will use our social media accounts to share and cross-post recreation, <br />farmers markets. wineries and local breweries to the same audience. Birders travel <br />thousands of miles to add to their'life lists' and our festival will fall right in between <br />two complimentary festivals - the Grays Harbor Shorebird Festival in late April and <br />the Leavenworth Bird Festival in late May. <br />Birders plan theirtravel calendars to engage in as nrany birding opportunities as <br />they can. and this festival in May is the best time to see colorful, diverse and rare <br />bird species in the Canyon. To the extent possible, we will cross post to these other <br />festivals and gain audience and ad reach that way. Each attendee receives the <br />Chamber handout packet in their event go bags, we link to the Chamber website on <br />our websiie, and we put the hotel registraiion widget on our website for ease of <br />travel arrangements. <br />2500 characier linril <br />Application Questions. Part 3 <br />4l Collaboration <br />lfyour organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?